Are you new to SEO? You may already have heard about the importance of SEO.
Want to know what does SEO stand for and other search engine optimization basics? You’re in the right place.
Before you start hiring others or investing money on SEO related stuff, it’s always a smart idea to know the basics first. That way, you’ll not only understand how it works but you’ll spend your time and money on the RIGHT aspects of SEO.
So let’s dive into the details without much ado.
What Does SEO Mean (Plus An Essential SEO Plan for Beginners)
What does SEO stand for?
SEO acronym stands for Search Engine Optimization.
Search engine optimization is the process of optimizing your website and its content with the goal of ranking better in the search engines for a specific keyword phrase.
SEO is the process of improving a website’s rankings in the organic (not paid) listings in search engines such as Google, Bing, Yahoo etc.
Proper SEO will improve the organic visibility of your website in search engines so you can attract qualified visitors to your site (for free).
How does SEO work?
SEO is constantly changing. What had worked a decade ago won’t work today and what’s working today may not work after a year.
So let’s get a broader perspective of what is going on in SEO in today’s scenario.
There are generally three components search engines like Google use to rank a web page in search results which are;
Let’s briefly talk about each one of them so you can better understand those steps.
1. Crawling: Search engines like Google use bots (which are also known as spiders or crawlers) which crawl websites and all the web pages on the web.
2. Indexing: In this step, after crawling, Google bots analyse the page content and store that content in their index (which are huge databases from where the content can later be retrieved).
Quick Note: If you have updated a blog post or page on your website and if the indexing is not done, then Google will show the old version of that page in the search results.
3. Serving: After Crawling and Indexing is done, Google will serve the results
This article was written by Anil Agarwal and originally published on BloggersPassion: Learn SEO Blogging with An Expert.