The abandoned cart. It’s been giving online store owners headaches for decades.
What can you do about it? It’s not like you can show up at every customer’s door and ask them if they still plan on making that purchase. Besides being impractical, it’s creepy. It’s also not very practical to send a personal email to every customer who abandons their cart. Not many store owners have the time or resources to make that an effective solution.
We’ve covered various ways you can recover abandoned carts on your WooCommerce store, but there’s one solution you may not have considered: reaching out to the customer via text message. Messaging is also an excellent method for offering your customers something special, like a deal on their next purchase or an upsell.
You can recover those abandoned carts and offer more to your customers via text with an automated messaging plugin for your WordPress site.
Reaching Out To Customers With CartBoss
CartBoss provides an automated text messaging solution for your eCommerce store. You can connect your WooCommerce store by installing the CartBoss plugin on your WordPress site and connecting it via the API key.
The way it works is straightforward. CartBoss sends text messages to the phone numbers you captured from your store via the phone number field during checkout. Based on different events, CartBoss sends the customer automated text messages that you have previously set up.
The messages are sent at a predetermined time after an event, such as an abandoned cart or completed order.
CartBoss also allows you to send messages that notify customers about percentage or fixed amount discounts. For example, you can offer free shipping or add a custom coupon code.
Each message that you decide to send can be customized regarding the time delay and the value of the offer you want to give. For the most effective ROI, CartBoss suggests having 1-3 text messages sent to remind the visitor to complete their purchases.
Let’s walk through the steps to get set up and explore more of the features.
Getting Started with CartBoss
While CartBoss is a plugin for WordPress – it also works with Shopify – you’ll need to create an account on their website to generate an API key for your site. That’s also where your account dashboard will be and where you’ll manage most of your settings.
Step 1: Create your account
You’ll need to head over to the CartBoss website and set up an account (it’s free). After you follow the prompts to enter your info, you’ll see your account dashboard, where you can begin entering information about your organization.
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This article was written by DJ Billings and originally published on WP Mayor.