Running a coaching business can be fulfilling, but time-consuming. If you’ve been thinking about improving or launching a website for your business, it can seem like too big of a project. Even if you’ve reviewed a coaching website guide your next steps might still be unclear.
Fortunately, choosing a WordPress theme is a good place to start. Additionally, finding one with features that can benefit your coaching business is pretty easy! WordPress’ popularity and open-source core mean there are a lot of high-quality themes to choose from.
In this article, we’ll run down a list of important items to look for in a coaching website theme. Then, we’ll review eight of the best coaching website themes for WordPress. You’ve got this!
Why Your Coaching Business Needs a Website (And What You Can’t Leave Out)
The personal coaching market has experienced steady growth over the past several years. In fact, its market value is expected to reach $1.34 billion by 2022. This means there’s no lack of competition. Consequently, your coaching website will need to stand out more than ever.
Something to keep in mind while building your coaching website is the nature of the coaching relationship. Building trust with your clients online might require a different approach to conveying a true representation of your personality. This means you’ll want to consider the use of videos and podcasts as a way to let your personality shine through.
Outside of creating lots of quality content that showcases your expertise, you’ll want to include as much Search Engine Optimization (SEO) as you can. Obviously, if your site doesn’t show up in search results, no one will know what you have to offer! Including a strong Call To Action (CTA) on your main page is also a best practice to consider.
What You Should Look for in a Coaching Website Theme
Now you have a sense of what kind of content to include on your coaching website, you’ll need to consider how you’re going to dress it up. Finding a theme for your website can be a little intimidating, as there are so many to choose from.
Fortunately, you can narrow down the options by looking for themes with certain features, such as:
- Video compatibility and multiple display options
- Built-in SEO features like being Schema.org-friendly
- Optimization for speed and small-screen display
- Template pages for CTAs or landing pages
- Custom post-types for content organization and unique layout possibilities
Regardless of the theme you choose, it’s a good idea to read customer reviews and determine whether the level of support offered is adequate. This is something to keep in mind if you’re new to WordPress, as some themes require more ‘setup’ than others.
As the window-dressing for your content and what potential customers will see first, your theme is pretty important. As such, we’ve put together a list of eight themes for you to browse. You’ll likely find one to match
This article was written by John Hughes and originally published on WPExplorer.