The digital landscape is always changing. As such, digital marketers need to stay ahead of the game and adapt to these changes as they ensue in order to have a competitive edge in their respective niches.
That said, it goes without saying that more and more people use mobile devices to conduct search queries as opposed to computers. This unrelenting dominance in the use of mobile devices has prompted digital marketers to optimize their website’s mobile responsiveness to boost their conversions.
The problem, however, is that load-speeds remain to be a major backlash for most users. For example, according to a study by Kissmetrics, it was found that 47 percent of users expect a web page to load in not more than 2 seconds.
The same study found out that out of the 47 percent, 40 percent will abandon your site if it takes more than 3 seconds to load. That’s a pretty huge number of potential clients to lose, right?
While digital marketers can carry out a few tweaks to boost loading speeds such as reducing server response times and image optimization, Facebook’s new “Instant Articles” feature take things a notch higher.
This new feature from Facebook improves speeds right from the FB feed. Simply stated, the Instant Article feature allows you to conveniently publish interactive content while ensuring a better user experience than that of your own website (for the most part).
In this article, we’ll learn more about Facebook Instant Articles and what you need to know when getting started with this godsend feature.
Facebook Instant Articles: What are they?
From a technical point of view, Facebook Instant Articles are HTML documents that load with super-fast speeds on Facebook.
In simpler terms, Instant Articles are mobile-optimized articles that give you the ability to tell rich stories in a customizable and branded format while leveraging Facebook’s native publishing platform.
With Instant Articles, users can read the entire article without leaving the FB app in just a similar manner as they would read it on your website. And given that the functionality of FB Instant Articles is strictly formatted in HTML5, you can rest assured of better performance and faster loading speeds.
How Beneficial are Instant Articles?
As aforementioned, Instant Articles were primarily developed to enhance articles as well as boost loading speeds right from the FB feed. But how else is it beneficial to you as the publisher? Let’s take a look.
Enhanced user experience
Along with faster loading speeds for articles, the Instant Articles feature supports dynamic content like images and videos. This immersive new format allows publishers to combine articles and media in a bid to paint a more vivid picture while ensuring a greater user experience.
While this is still being improved, the Facebook team behind Instant Articles
This article was written by MyThemeShop Editorial Team and originally published on Blog – MyThemeShop.