GoDaddy launched its Go WordPress theme last week. It has been publicly available through its GitHub repository for several months, but the theme review team finally approved and set it live in the theme directory. Thus far, the theme has garnered 7,000 active installs and is likely to hit the popular list, given GoDaddy’s history of releasing popular themes. It also provides translations in 27 languages out of the box.
Go is simple. After working with the theme through GoDaddy’s managed hosting onboarding process in October last year, I was admittedly a little disappointed this time around. The onboarding process made things almost too easy. I had a predesigned site without thinking about it. After installing and activating Go in my test environment, I couldn’t help but feel like it would take 100 times more work to recreate the magic I once basked in. I knew the power of the theme because I had been presented an ideal set of options that were preconfigured for me in the past. Without the configuration, the theme seemed a little less impressive.
That’s the beauty of great marketing and onboarding. GoDaddy had already reeled me in.
While the Go theme is simple, it is also powerful. A lot of that power is in its block styles. Instead of focusing on theme-specific features, the team behind the project poured their work into creating an experience that allows theme users to piece their sites together with the block editor. The theme is ideal for users who want to utilize the block editor as a page builder.
The theme has a handful of customizer options that provide additional flexibility, but the main selling point is that it gets out of the way and lets the user do the designing. I suspect we will see many similar themes in the next year as theme authors come to grips with building themes in a block world. A large part of the market will want themes that are essentially open canvases for site owners to manipulate the output of their site via blocks.
Go is also designed to work with WooCommerce, which is a large part of the company’s eCommerce hosting service. This integration should make it a nice option for small business owners.
CoBlocks Companion Recommended
This article was written by Justin Tadlock and originally published on WordPress Tavern.