Kate Toon on great SEO copywriting – The Yoast SEO Podcast

Kate Toon on great SEO copywriting - The Yoast SEO Podcast • Yoast

Joost de Valk:  Hello and welcome to the Yoast SEO podcast. We’re joined today by a friend of the Yoast family, Kate Toon, who’s all the way on the other side of the planet. So thank you Kate for doing this with us so late in the evening.

Kate Toon:  I know it’s 8.30 in the evening, well past my bedtime. No, I’m delighted to be here. Thanks for having me! 

Joost de Valk: As always more than happy to have you! The last time we’ve seen each other was at YoastCon I think.

Kate Toon:  I know and what a conference that was. 

Joost de Valk: That was so good fun!

Kate Toon:  It was so much fun! I was really ill. I don’t know if you remember, I was really poorly, but that didn’t stop me. It was so much fun and dancing around with your wonderful boss Marieke. Meeting Jono and the crew. That was brilliant. 

Joost de Valk: Yeah, it was good fun, but it is a pain that you’re not able to get over here. At the same time, luckily, all this technology allows us to speak to each other isn’t it wonderful?

Kate Toon: It is fabulous

Joost de Valk: For people who don’t know you Kate, how would you explain who you are?

Kate Toon: Oh, it does a bit matter. I call myself the misfit entrepreneur. I have three businesses all in the digital education space. One, I teach copywriters how to be better copywriters. Two, I have an SEO course that teaches e-commerce stores and marketeers how to grapple Google. And then three, I teach people how to use digital marketing to build their business up and make more money. So all digital education. I don’t have any clients anymore, but I did start in the world of copywriting, SEO copywriting, and SEO consultancy. So that’s how I built my business up. And then I decided to teach other people how to do the same.

Joost de Valk: Yeah, it’s funny how we all end up teaching other people how to do it because we don’t want to do it ourselves anymore.

Kate Toon: Exactly. I thought it would be good not having clients. And now I have thousands of customers and it’s just the same really. 

Joost de Valk: Is it though? Because the funny thing with having thousands of customers is that you don’t have that one single customer that gets to control what you do.

Kate Toon: Well, I have a horrible boss who is very demanding and pushes me every single day. Of course, that’s me. So yeah, my customers, it’s funny, different customers are challenging in different ways, and teaching SEO is interesting because you see – as you have your courses that you have – that you’ve explained it this way and people just don’t get it.

So you have to keep continually coming up with different angles and different ways of saying the same thing until you get that aha moment. I’m running one of my courses at the moment and it’s interesting. It’s challenging to see how people you’re like, why don’t you just get

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This article was written by Nynke de Blaauw and originally published on SEO blog • Yoast.

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