Large Scale Study: How Data From Popular Keyword Research Tools Compare

Large Scale Study: How Data From Popular Keyword Research Tools Compare
Large Scale Study: How Data From Popular Keyword Research Tools Compare

We recently analyzed 10 of the most popular keyword research tools in the SEO industry.

Our goal?

To compare the accuracy and breadth of the data found within each tool.

Specifically, we analyzed monthly search volume, keyword difficulty, CPC estimates and search suggestions across popular SEO tools, including:

To our knowledge this is the first large-scale comparison of the data provided by various keyword research tools.

And now it’s time to share what we discovered.

Summary of Our Key Findings:

1. Ahrefs and SEMrush generate the highest number of keyword suggestions, followed by Ubersuggest, Sistrix, and SECockpit.

2. The Google Keyword Planner provides 67.9% fewer keyword suggestions than the average output from other major paid SEO tools. However, KWFinder and KWTool both produce similar amounts of keyword suggestions compared to GKP.

3. KeywordTool.io and Sistrix tend to provide higher than average monthly search volume estimates. Sistrix’s search volume estimates are 233% higher than the median, while KeywordTool.io is 47% above the median. Moz and Ahrefs skew towards slightly lower search volume estimates. Ahrefs’s search volumes are 37% less than the median

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This article was written by Brian Dean and originally published on Backlinko.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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