Link Whisper vs Yoast SEO vs Rank Math: Which Is Best for Internal Linking? –

Link Whisper vs Yoast SEO vs Rank Math: Which Is Best for Internal Linking? - WP Mayor

Internal linking is a smart strategy for improving your WordPress site. However, choosing between the plugins available to help you with this task can be tricky.

Link Whisper, Yoast SEO, and Rank Math all include valuable features. Deciding which one is best suited to your site’s needs is key to making the most out of them.

In this post, we’ll briefly discuss internal linking and how plugins influence this process and its results. Then we’ll compare Link Whisper vs Yoast SEO vs Rank Math on their relevant features. Let’s get down to business!

An Introduction to Internal Linking Plugins

Internal linking refers to the process of connecting various posts and pages on your own website. This helps both users and search engine crawlers navigate your site and find relevant content.

There’s plenty of articles out there about the benefits of link building. Instead, this post will focus on the role plugins play in this strategy.

Plugins with internal linking features make suggestions for related content you might reference in a specific piece. Especially if you have a site with a large volume of posts, this is a huge time-saver.

Unless you have a photographic memory, you can’t be expected to remember hundreds of posts you’ve published over several years. Using a plugin is far more efficient than combing your blogroll for linking opportunities every time you write a new piece.

All that said, internal linking plugins aren’t without their flaws. Specifically, they can cause problems by:

  • Using repetitive anchor text. If your plugin creates suggestions based on keywords, you could end up with multiple inbound links to your posts that all have the same anchor text. Google may interpret this as spammy behavior and penalize you for it.
  • Slowing down your site. Internal linking plugins can be bulky, resulting in slower page load times.
  • Resulting in less personalized links. Automated tools aren’t as nuanced as human beings. Your internal linking plugin’s suggestions may not always be the best options, leading to missed opportunities for better, more relevant links.

Manual links will likely always be better quality than automated ones. However, supplementing them with connections suggested by a plugin can still be useful if you’re being thoughtful when choosing your tool.

All of these plugins are of high quality and would make excellent additions to your arsenal. However, each has certain features that make it better suited for some sites rather than others.

For the purposes of this post, we conducted some informal performance tests. We activated each plugin on a fresh WordPress install using the same hosting provider and the Twenty Twenty theme. Then we analyzed them using Google PageSpeed Insights.

The results shouldn’t be taken as definitive assessments of the plugins’ quality or effect on a site’s overall performance, especially since Google PageSpeed

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This article was written by Will Morris and originally published on WP Mayor.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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