If you have a website, you need to care about site speed optimization.
Page speed has a huge effect on your site’s user experience – there’s all kinds of data linking slow site speed to higher bounce rates, lower conversion rates, and just generally unsatisfied users.
But honestly, you don’t really need data to prove this point because you probably already know how incredibly annoying a slow-loading website is, right?
What’s more, with Google’s new Page Experience update, Google also uses Core Web Vitals metrics like Largest Contentful Paint as a search engine ranking factor, so slow page speed can also be a drag on your site’s search engine optimization.
So – site speed is important…but it’s also complicated.
NitroPack is an easy-to-use plugin that helps you implement pretty much every single performance optimization tactic that your site needs in one tool.
In our hands-on NitroPack review, we’re going to take a hands-on look at this tool including the following:
- A quick rundown of the features
- A NitroPack tutorial and look at the interface
- Thoughts on whether NitroPack’s improvements are “real” (this will make sense later on)
- Some before/after performance tests with NitroPack
- Final thoughts
NitroPack Review: What Does It Do?
NitroPack is an all-in-one speed optimization plugin for WordPress (and some other platforms).
That’s one of the most unique things about NitroPack – it really is all in one.
This is surprisingly rare. For example, WP Rocket is a very comprehensive page speed plugin in its own right, but you still need to at least pair it with an image optimization solution, a CDN, and some other tweaks.
With NitroPack, there’s no need to build a “stack” of performance optimization tools. It just does everything for you. Here are the high-level features that it covers:
- Caching – including smart page caching with preloading and smart cache clearing as well as browser caching.
- CDN – a built-in CDN with 70+ global endpoints, Gzip/Brotli compression, and more.
- CSS optimization – including handling above-the-fold critical CSS so that you can boost your initial load times, including the Largest Contentful Paint metric.
This article was written by Colin Newcomer and originally published on WP Mayor.