Most entrepreneurs understand the incredible value obtained from having an effective website or blog. It can be used to promote your brand, reach potential customers, share valuable information, and sell products.
Unfortunately, business owners sometimes neglect the technical aspects associated with running a website. One of those aspects is choosing the right web hosting provider — the company responsible for storing the website’s data and making it available on the Internet.
It is important to choose a web hosting provider that has the right infrastructure, personnel, support, and technical knowledge to keep your website running smoothly. Not only should the server respond quickly to requests from web users, but it must also be secure and reliable. At the end of the day, who would want to be a victim of those who dedicates their lives to brutal hacking?
Extensive hosting performance research carried out by Design Bombs should lead you in the right direction.
If you choose a low-quality hosting provider, it can result in some serious damage to your business! To highlight this fact, here are seven reasons why choosing a high-quality hosting provider matters.
Don’t let it kill your search rankings
A poor-quality web hosting provider may have frequent server outages or servers with slow response times. This can affect your overall website’s ranking in search engines. Major engines like Google use the speed of your website as a factor to determine where your website ranks in search results. Hence, there should be no compromise made as to how fast your website handles incoming visitors.
Simply put — the slower or less reliable your website is, the lower it will rank in search engine results. Consequently, this can reduce the number of visitors to your website and hamper any content marketing initiatives that you have in place.
Your website may become a vulnerable target
Low-quality or “budget” hosting providers may not have the expertise or the necessary resources to protect their servers against hackers. They may not update their servers adequately or may not have the networking hardware required to stop any malicious cyber activity.
If hackers can penetrate the web hosting provider’s network, they can place malware on your website, steal your user’s data, or completely destroy your website. This can result in some severe outcomes for your business, including
- Users may sue you for the loss of confidential data stored by your website
- The outage caused by the hack could result in a loss of sales and customers
- Users may lose any respect or trust that they have in your website or business
- You could lose proprietary commercial knowledge
- Your overall brand reputation can be at
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This article was written by Dev Sharma and originally published on WPArena.