We analyzed 306M keywords to understand the types of queries that people use in Google search.
Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more.
Using data from DataForSEO and Ahrefs, we uncovered some very interesting findings.
Now it’s time to share what we found.
Here is a Summary of Our Key Findings:
1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total search volume (3.3%).
2. Search demand is concentrated in a small percentage of high volume terms. In fact, the top 500 most popular search terms make up 8.4% of all search volume. And the top 2000 keywords are responsible for 12.2% of all searches conducted in Google.
3. The average keyword gets 989 searches per month. However, the median search volume for a keyword is only 10 searches per month. Which shows that low-volume long tail keywords are extremely prevalent in Google search.
4. 14.1% of searches are in the form of a question.
5. “How” keywords are the most common type of question keyword. Followed by “what”, “where” and “who”.
6. The mean CPC of a keyword is $0.61. Search terms related to finance and real estate have the highest average CPC.
7. The average keyword is 1.9 total words.
8. Not surprisingly, longer keywords get searched for less often than shorter keywords. In fact, keywords with 5+ words get an average of 10x fewer searches than search terms that are 1-3 words in length.
10. Popular keywords have significantly higher keyword difficulty scores. In fact, each time search volume doubles, keyword difficulty goes up by 1.63.
11. SERP features are extremely common in Google search. In fact, only 2.4% of all Google search results don’t contain at least one SERP feature.
12. The most common SERP features present in Google are People Also Ask (19.5%), image packs (19.4%), video results (17.9%) and Top Stories (15.5%).
We have detailed data and information on our findings below.
91.8% of Search Terms Are Long Tail Keywords
According to our analysis of 306M US keywords, the vast majority of search terms (91.8%) are long tail keywords.
However, we also discovered that long tails don’t account for a large percentage of search volume.