There’s a whole host of WordPress Real Estate plugins out there for when it comes to building a real estate website with WordPress. Some of these plugins are great options that will not only make your life a lot easier but will have a noticeable impact on your business.
In this article, you’ll find a selection of the most impressive and feature-rich plugins that will help upgrade your real estate website. From beautiful displays of properties to advanced search options, the plugins below offer something for everyone (though it’s important to note that you may need a valid real estate license for some of the plugins listed below in order to legally access MLS IDX information).
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1. WordPress IDX
When building a real estate website, it’s essential to add MLS listings so you can attract and engage visitors, and also have functionality for capturing visitors’ contact information so you can them into new clients. This is where WordPress IDX comes in. You can install the plugin from your WordPress dashboard, but a premium plan is required for WordPress IDX to function (though they offer an awesome free trial!).
With WordPress IDX Basic, you’ll be able to add MLS listing search widgets and indexable city/neighborhood pages to your website. Individual listing pages will seamlessly take on your theme’s styling, and include all important MLS information (pricing, beds/baths, square footage, description, etc) along with photo slideshows, a 3D aerial view of the home, Google Maps and Street View and even social sharing functionality. But where you can really get fancy is with a Pro plan. This includes advanced property search tools to aid buyers, plus features to help you capture visitors as leads, like saved searches and forced website registration.
WordPress IDX is both mobile and SEO-friendly—it will delight visitors who are using mobile devices, and has features that will help your website attract more free traffic from search engines (including an XML sitemap and indexable listing, city, and community pages that will always display up-to-date information).
2. Real Estate Manager Pro
Don’t want to use the MLS? No problem – that’s what Real Estate Manager Pro is for. With this plugin you can create custom property listings on your site. Choose from 7+ ready to use listing styles, or build your own with a page builder like Elementor or WPBakery. This is a great option for boutique agencies or individual agent sites since you have so much control over your listings!
Once you’ve added your properties, make it easy for visitors to find the right one for them with included options for advanced searches using filters, click/drag range selectors, location and more. There’s even an option to dynamically search for nearby listings. Real Estate Manager Pro also supports unlimited custom fields, Google Maps & Open Street Maps, 30+ languages, front end agent registration and listing submissions, 3rd party plugin integrations (WPML, Elementor, Yoast SEO, Divi Builder, etc) and even offers it’s own mobile app.
3. Optima Express + Market Boost IDX Plugin
The Optima Express and Market Boost IDX Plugin is brought to you by iHomefinder and is an impressive solution for the serious real estate websites out there. It offers property listings, market reports, and MLS data all on your WordPress site. It also prides itself on its reputation for SEO and lead capture. Other plugin features:
- Fully responsive design.
- Eye Catching Galleries – listing galleries can be added to pages, posts and sidebars. Animated gallery sliders can be added to create an impressive show of properties.
- Interactive Map.
- User-friendly Property Search.
- Multiple Lead Capture Features – from email alerts to contact and registration forms.
- Reporting and Management.
Of course, a plugin like this comes at a cost. Although the core plugin is free to download, after a 30-day free trial you do have to pay a monthly subscription to iHomefinder to use it.
The medium plan offers the best balance of features vs. price, costing $49.95 a month. However, if you would like to use iHomefinders’ drip-feed email marketing option then it is worth upgrading to their premium plan, which they offer at $74.95 a month.
This WordPress real estate plugin might be overkill for basic real estate websites, but for serious projects, it could be just what you need.
4. Estatik Real Estate Plugin
Keep your site setup easy, with the Estatik Real Estate plugin and corresponding free Native theme (or choose from their 4 premium theme options). But going with a theme from the same developer you can be sure all of the plugin’s features and options will be properly styled, and you’ll never run into compatibility issues.
Estatik works with MLS integration via RETS, and allows you to add listing fields, slideshows, custom property labels, photo/video galleries, front end management, and much more. Plus it’s fully compatible with Elementor is you want to create custom listing pages.
5. Realtyna Organic IDX plugin + WPL Real Estate
The Realtyna plugin allows you to create and manage listings (via RETS providers in North America). With Realtyna you can create listings and agent profiles, create live interactive listings map, build a team page, as well as connect to the IDX/MLS.
The plugin offers additional flexibility when creating your listings and makes database management or updates a breeze! And it includes all necessary fields for MLS integration, a mobile app, demographic info and Listhub addons, a premium franchise solution and more.
6. Easy Property Listings
Easy Property Listings is probably the most competent free listings WordPress plugin available. It enables you to display property listings on your WordPress site and should work with any theme. Notable features include:
- Multiple Listing Types so you can list residential properties, rentals, commercial, businesses, land, and others, easily.
- Integrated with Google Maps.
- Contact CRM System to manage leads and contacts efficiently.
- Reports for tracking listings.
- Currency support for non-dollar currencies so you can list properties from all over the world.
Easy Property Listings can also be extended with its library of add-ons. However, these don’t come cheap, so if you want a more extensive solution it might be worth looking for a premium product from the get-go.
7. Contempo Real Estate Custom Post Types
If you’re a developer looking to build your first real estate theme then the Contempo Real Estate Custom Post Types plugin is a great option. This plugin is a great base to build your real estate theme on with simple options for listings and testimonials custom post types, along with related custom fields and taxonomies (categories & tags). We recommend this plugin for theme developers since there are no page/post templates included so you will have to create theme yourself.
8. Post Types Unlimited
Looking for a simple way to add basic listing pages to your website? Like if you want to add listings that look like your portfolio posts, but are in their own section? Post Types Unlimited is a completely free plugin we developed here at WPExplorer as an easy way to add new custom post types to your website. With it you can create a new post type that uses the same backend functionality as another existing post type on your site.
For example, you could add a new “Listings” post type that’s based on your portfolio post type. This way your listings would have the same interface, (most likely options for a title, featured image, a gallery, a description – whatever your portfolio post type has available) but would be organized under their own neat and tidy new “listings” post type (complete with it’s own URL slug, and the ability to create custom taxonomies as well).
Bonus: Essential Plugins for a Real Estate Website
Aside from the WordPress plugins that have been created specifically for real estate sites, there are some other essential plugins that you should consider.
Build an Email List with an Opt-In Pop-Up Plugin
To help you build your mailing list and following, you really need to install a good opt-in plugin. This will enable you to not only collect email addresses but to begin to build a rapport and relationship with potential clients. To find out how to easily add an opt-in form to your real estate site read our review of the Bloom WordPress plugin.
Get More Exposure with Social Sharing Buttons
As a real estate agent, you want your content to be shared, shared, shared. To do this you need sharing buttons on each page, post and listing to encourage your audience to share this content on their social media pages. There are tons of great social media WordPress plugins to choose from (some of them free!), so take a look and choose the one that meets your needs (whether you’re only looking for Instagram, or a full list of social profiles).
Leverage SEO For More Traffic
Real estate is an extremely competitive business and having your site engine optimized (SEO) could really help you get ahead of the competition. Yoast SEO is a free feature-rich WordPress plugin that can take care of a range of SEO-related tasks.
Install a Backup Plugin to Secure Your Site
As a modern realtor, you’ll know the importance of your website. Now imagine that site disappearing overnight! To make sure that is never an option you need to install a backup plugin so that if the worst happens and your site does crash, you can recover a copy. UpdraftPlus is a complete solution for backing-up, enabling you to restore your site with just a few clicks.
Understand Your Analytics to Know Your Audience
A breakdown of how your website is performing and what traffic is arriving from where is essential for a real estate business. Firstly, download Google Analytics Dashboard for WP so you can analyze your data without having to leave your site. Secondly, start learning how to interpret and use your data.
This will help you to understand your audience and ensure your website and your business meets their needs. Be sure to read our recent guide to audience metrics for a better understanding of this key area.
The plugins you choose for your real estate site will very much depend on your business. What is your website missing? What tools are your visitors using? How much is your budget?
All of the plugins mentioned are good options so it is simply of a case of matching a plugin to your needs. Do you have a real estate website? What plugins do you use? Please share your thoughts in the comments below.
Keep reading the article at WPExplorer. The article was originally written by Joe Fylan on 2022-01-14 11:08:16.
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