Indeed, no one of us has not heard of Instagram or social networks at least once. That is simple – Instagram is today one of the most popular social networks with a large user base. It is a fact that every marketer who wants to market their brand must not ignore.
If you are looking for a way to promote your products and services, share your brand, and invite your audience, Instagram is an ideal solution. You can reach your audience with Instagram ads without spending a lot of money. It is easy to precisely target the audience you are looking for and choose the amount of money to spend.
Businesses using Instagram to connect and build relationships with new customers are well-equipped for Instagram ads. But, if you make any of these Instagram advertising mistakes, your ads’ success can easily be jeopardized. But don’t worry. We will not only go over common Instagram advertising errors and problems that can often cause business failures, but we will also discuss how to correct them.
Learn about six mistakes marketers make when advertising on Instagram, and how to avoid them.
1. Targeting a broad audience
Marketers can make the most significant Instagram ad error by not being clear on who they are targeting. Marketers who aren’t clear about their target audience choose a comprehensive audience profile to advertise to. They end up spending more on ads that are not effective, as they are not targeted.
Before starting an Instagram advertising campaign, it is essential to identify your target audience. You can then use Instagram’s advanced audience targeting tools to create lookalike audiences that target your intended audience.
2. A lack of a clear goal
Setting objectives like “increase revenues” or “improve your business is OK.”, your ads will not help those big-picture goals if they don’t have more specific purposes. A specific goal is essential for effective advertising. This goal will guide the content and form of your ad. Some examples of goals are:
- Increase your website’s traffic;
- Your posts can drive user engagement;
- Increase awareness of your brand via the platform;
- App installations or sales increase;
- Most users won’t remember your ads. Avoid confusing messages in your Instagram ads.
3. A clear value proposition is essential
Your audience should know what it is. Focusing your ad message on your product or service is a great way to get your news across and make sure you clearly state that in your ad copy.
Include a call to action
Once you have captured their attention, tell them the next steps. CTA (call-to-action) is the key to advertising success.
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This article was written by Admira Keric and originally published on WP Pluginsify.