A WordPress landing page is a useful tool you can use to generate leads and convert visitors into customers. However, understanding the value of a landing page and knowing how to build one yourself are two very different things.
Using a page builder plugin such as Beaver Builder can help streamline the process of creating a landing page. In addition to eliminating the need to do any coding yourself, a page builder plugin also lets you choose from pre-made templates and modules that are essential for any landing page.
In this post, we’ll discuss the benefits of using a page builder plugin to create a WordPress landing page and introduce you to Beaver Builder. Then we’ll walk you through how to do it step by step. Let’s get started!
The Benefits of Using a Page Builder to Create WordPress Landing Pages
There are a variety of ways to create a WordPress landing page. One is to code one yourself from scratch. Unfortunately, this can be a time-consuming process that requires a bit of technical know-how.
Another option is to use a WordPress theme. WordPress landing page themes come ready to use and are significantly faster than coding it yourself.
However, they can also be limiting in terms of design and functionality. Also, since your theme dictates the design of your entire site, it isn’t ideal if you’re creating the landing page on an existing site.
The quickest and easiest method — and the one we’ll focus on in this post — is to install a WordPress page builder plugin. Some of the benefits of using a page builder to create your landing page include:
- You don’t need to write or add any code unless you want to
- It’s a quick, cost-effective solution
- You can use it with any WordPress theme
- Many come with tools to test and track the performance of the page
- You can easily create and customize the content and design via drag-and-drop functionality
Put simply, a page builder plugin comes with everything you need to build an effective WordPress landing page with ease. It’s a great option especially if you’re new to landing pages and want to get more comfortable and confident working with page builders.
An Introduction to Beaver Builder
Once you make the decision to use a landing page plugin, you’re tasked with deciding which one. There are many options, but we recommend using Beaver Builder:
Beaver Builder is one of the most popular and powerful WordPress landing page builders. This freemium tool lets you choose from a variety of ready-made templates and quickly create landing pages using drag-and-drop blocks.
You can use Beaver Builder to create many different types of content pages, including about, contact, and portfolio pages. Depending on the complexity of the landing page and what you plan to use it for, you may want to pay for a premium plan.
The lite version is free and comes with the basic necessities for building
This article was written by Will Morris and originally published on WP Mayor.