Every internet marketer understands or knows so well that much of the real money made on the internet is channeled from the content.
And as the old adage goes, “Content is King.” It’s the lifeblood of the internet as we know it. But it’s not just about creating quality content and publishing it on your blog, you need to market it online.
However, with everyone doing it, content marketing is more competitive than ever before.
While you can leverage tools like ad campaigns and social media to advertise your brand and engage with your audience propelling them to share your content, it’s not enough to get you astronomical results.
As such, you need to think of an effective way of driving traffic to your website as well as keep your audience hooked to your content. One engagement trend that has attracted a lot of attention among webmasters is Quizzes and Quiz websites.
Quizzes – What are they?
Quizzes are online forms with a set of questions that website owners use to test their visitor’s knowledge on a specific subject. These forms are used to collect the user’s input, evaluate their responses, and finally display the statistics of their performance compared to those of other visitors.
We have published a detailed guide on this which you can read – [Quizzes] and How They Can Flood Your Website With Traffic!
Why Should You Add Quizzes to Your WordPress Site?
The core intent of any content marketer is to provide users with mind-blowing content that enriches the user’s knowledge. The other way is by enhancing the user’s experience by using a good design for the website.
You are now probably thinking, “what do quizzes have to do with content and user experience?”
Well, for your website to capture the interest of the audience and attract traffic, there are two things that you need to work on: content and user experience.
What are we talking about here? Take, for example, viral websites like Buzzfeed or Mashable.
Both of these sites have one thing in common. And that is, they ensure that users get to engage with their content for an extended length of time. One strategy they use is that of using quizzes in their posts, which ensures that users get to spend more time interacting with the content on their website.
With that said, the next question is, how are quizzes important and how can you use them to monetize your site?
There are different circumstances where implementing quizzes can help capture the interest of your audience, gather data, and help you make money on the internet. For instance:
- Viral quizzes can help drive traffic to your website if your visitors decide to share them on social media. Nobody wants to fail a quiz. And with the curiosity to want to be better than others can make one try the quiz over and over again and ultimately decide to share it on different social media channels. This can help you get free traffic
This article was written by MyThemeShop Editorial Team and originally published on Blog – MyThemeShop.