Take a deep dive into Brand SERPs with Jason Barnard in the Yoast SEO Podcast

Take a deep dive into Brand SERPs with Jason Barnard in the Yoast SEO Podcast • Yoast

Joost de Valk

Founder & Chief Product Officer

Jason Barnard

Founder and CEO of Kalicube

Or listen this podcast on

In this episode

Jason Barnard (founder and CEO of Kalicube) does a lot and there are a lot of Jason Barnards. It’s not a coincidence that we mention this here because in this episode of the Yoast SEO Podcast you will learn why it’s important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. Having multiple namesakes and multiple careers confuses Google. But, Jason would not be this Jason if he wouldn’t have a way to help Google understand your (product) name or brand with the goal of improving your brand’s representation there. That’s what this episode is mainly about: making sure your brand or name is represented in your Brand SERP on Google as you desire it to be.

This is what you will learn by listening to the podcast:

  • What Brand SERPs are
  • The importance of the About us page
  • How to discover if there’s a Brand SERP for your own brand or if one is coming soon
  • How to explain to Google that you are a certain entity and your namesakes are not you
  • Maintaining your knowledge panel
  • The importance of rich site links in your Brand SERP
  • That knowledge panels differ around the world

Transcript of this episode

Joost: Hi and welcome come back to the Yoast SEO podcast. Today I’m joined by a friend of the Yoast family. He’s actually been to our offices, which is not something a whole lot of people can say because we’re in a very weird part of the Netherlands. Today with me is Jason Barnard, who you probably might have known if you have gone to any SEO conference in the last few years, because it looked like you were everywhere and then suddenly travel stopped. 

Jason: Yeah. Well I went full digital nomad with the idea of just going from conference to conference. And it was really good fun. It was kind of, as you said, I just kept pitching up and even when I didn’t get invited to speak, I would just pitch up anyway and record the podcast! Which was the reason it inverted commerce for traveling around the world. It was an excuse rather than a reason let’s say.

Joost: Oh any excuse is a good excuse to travel the world. If you can allow yourself to.

Jason: Yeah my daughter pointed out the other day that I was lucky that I got a year and a bit in before the lockdown and that I should count myself lucky that I got that. And she’s right. I got a good year of traveling. I went around the world a couple of times



This article was written by Nynke de Blaauw and originally published on SEO blog • Yoast.

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