Ten short years ago, there were only 255 million websites. Fast forward to 2020, and there are over 1.3 billion, and 455,000,000 of them are using WordPress.
With this rapid development comes competition, and with that, the need to stand out. It’s why visuals now play such a crucial role in online marketing, and none more so than your logo. And with the average American seeing up to 10 thousand adverts a day, we’re looking for ways of filtering out this visual overload, so we can choose content relevant to our wants and needs.
That’s what a good logo does. It engages and connects the audience it was designed for. And in this post, we tell you how to do it. By creating a logo for your WP site in 6 simple steps.
1. Find Inspiration for Your Logo
The first steps are often the hardest. And yours are choosing a logo design that resonates with your target audience and finding the inspiration you need for creating it.
Fortunately, there are proven strategies that make both of those a walk in the park:
- Brainstorm Ideas for Your Logo: The purpose of brainstorming is to take what’s in your head and get it out into the world. It’s not a time for self-censorship, instead, allow your creative juices to flow and write it all down, regardless of how ridiculous you think it is. As sometimes, it’s the craziest of ideas that make it into your final design.
- Think Like Your Audience Thinks: Once you’ve got your ideas down on paper, you can start adding essential design elements that are proven to attract and connect with your audience. Like colors, fonts, and shapes. But suppose you’re unsure of who your audience is. In that case, you can discover more about them by conducting a target market analysis.
- Build a Mood Board: A mood board is a visual presentation of your logo concept consisting of colors, fonts, shapes, and imagery that reflects your business’s style and personality. You use it by creating basic designs that are related to the fundamental ideas of your business. And it’s also a great way of getting other people involved, receiving feedback, and most of all, it’s a lot of fun.
2. Check out the Competition and Consider Your Target Market
Your competition and target market both require the same approach, and that’s research. Let’s take a look at why.
By researching the leading competitors in your niche and steeling (sorry, I mean borrowing) ideas for your logo, you’ll begin to notice similarities. Those will be color, logotype, fonts, and shapes, and your competitors are using them because they’re proven to work for your market.
But you could also find ways of standing out from your competitors by incorporating the essential design
This article was written by Editorial Staff and originally published on WP Pluginsify.