When building your business website, you usually consider many aspects, such as the cost, the quality, the delivery time, the after-sales, etc. Hence you’ll always be keen to choose the right web design agency from the beginning & not bounce between agencies & lose both your time & cache. In this article, we’ll present four questions you shall ask yourself & your web design agency before starting a project.
What’s your website’s primary goal?
I consider this the most critical question to determine the best agency from day one. Working with many customers in the web design market, I can find the goal is missed on many occasions before & during the project.
For example, if you are building a website for your corporate, most probably, it’s made for marketing purposes as an online presence. But, on the other hand, if you are building a website aiming to profit through it, such as an advertising platform, a directory, a classified ads website, Or an e-commerce website, then your primary goal here is not only marketing but also profitability.
Knowing that web design agencies are different & each one of them has its strengths & weaknesses, keeping your goal in mind will let you give the right weight to each strength at your web design vendor. For example, for a corporate website, there shall be no compromisation on the design aspect, as the website’s goal is to present your business in a presentable, attractive & selling way. So, in this case, you CAN NOT depend on ready-made designs or templates & you should see a strong design portfolio of the chosen web design agency.
What’s the complexity of the project development?
For each web development project, only web developers know a certain level of complexity. So I’ll also help you pick the right web development company.
Ask yourself these questions about the project:
- Shall your website include user registration & login? If yes, why?
& please consider if only user registration is necessary for your business, then do it. If only you want to collect data about your website visitors, you can use an email subscription instead. - Shall your website integrate with other management systems, such as your ERP, CRM, or HRMS?
- Shall your website users have the ability to upload their content?
(Such as in cases of a classified ads website or a business directory) - Would your website have an online payment at any point?
- Shall your website have multiple direct types of users, such as sellers & buyers?
- Could your website include any automation actions, such as automatic emails that shall be sent to users when they do specific actions, like online purchasing?
- Shall the website be connected with a mobile application & will it be managed through the same
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This article was written by Road9 and originally published on WPArena.