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Many ecommerce store owners believe that after setting up an online store, customers will start placing orders and revenue will pour in. The reality is starkly different. Launching an ecommerce store is just half the battle. To taste success, one must continuously plan, workout, strategize, to win over the customers.
The expectations of store owners are high when they tend to start their business, however, with the passage of time, when expectations turn into reality, they tend to see the big picture and understand that they must work on extensive marketing initiatives that don’t always go as planned.
In this article, you will learn what to do once you have launched your ecommerce store. You will also learn about some important factors that you must take care of, and factors you must avoid in the long run.
What to Do After Launching Your Ecommerce Store
Based on the experience of many ecommerce store owners, it’s relatively easy for someone to make a list of best practices to follow. Notably, quite a few of them are not strictly ecommerce-related – many seem to have little to do with the online store itself – but all contribute to the overall experience – ultimately leading to increased sales.
Focus on Marketing
Even though a significant budget may have been invested in launching the ecommerce store. There’s a full arsenal of online and offline tools that one can use to boost awareness, engagement, and sales on the online store and push more clients down the funnel.
Here’s an indicative (but by no means an exhaustive list) which should be followed as resources and budget allow:
Newsletters and drip campaigns
It’s important to start building a mailing list of interested users as soon as possible. An online store owner can initiate by itself (collect the user’s email addresses with the help of pop-ups, forms, wishlist elements, etc.). Then, depending on the point of capturing the email (on-site entry, at product catalog browsing, at post-purchase, etc) different email messages can be sent to the visitors to engage them towards a purchase (or re-purchase).
Search Engine Marketing (SEM)
It’s necessary – to the extent that there is available budget – to promote the business on at least the key ad networks. As such, Google and Facebook ad campaigns should be put together at least for the key products of the online store and/or for the promotional campaigns with any seasonal or other offers which happen to be active at any given point.
- Google Ads (heavy, advanced)
- Facebook Ads (heavy, advanced) – note that simply boosting the posts can have a positive impact (while also skipping the more advanced ad features Facebook offers)
Search Engine Optimization (SEO)
A lot of work can be put in place in terms of optimizing elements of the site itself.
This article was written by Abdur Rahman and originally published on The Official Cloudways Blog.