Let’s get started!
1. Invite the subscriber to sign up for your services
Depending on the type of business you have, subscribers might need to follow a few steps to sign up for your services. For example, if you run a membership website, you could prompt the reader to fill out all the information in their account.
Alternatively, you might prompt new subscribers to connect with other community members via forums, or direct customers to the documentation they might need to use your product. This email is all about introducing the reader to the tools they’ll need to interact with your business.
The easiest way to approach this message is to separate it into numbered steps or use icons. These elements can guide readers through the entire process:
It’s also a good idea to include buttons with hyperlinks so that subscribers can jump to different pages and finish the signup process. Here’s a welcome email series example template you can use:
Hi {subscriber name},
Thanks for signing up! Before you get started, we recommend following these steps to complete your sign-up process:
Step 1: {description of a step with a link to the relevant page}
Step 2: {as above}
etc
If you run into any issues, feel free to check out our FAQs {link to FAQ page} or contact us {link to contact form} directly!
This email is helpful because it guides the reader without overwhelming them with information. Plus, it includes some handy links if they feel confused during the process.
2. Invite the reader to connect with your brand
Email is just one of the media by which customers can connect with your brand. If you also have a healthy social media presence, it’s worth encouraging subscribers to follow you on these platforms.
This approach is helpful because you can potentially increase your social media follower count and engagement. Additionally, customers can access your content more easily and avoid missing out on deals or promotions that could get lost in their inboxes.
Many brands approach this strategy by simply adding their social icons to emails:
However, this method can feel a little impersonal if you don’t take the time to explain the benefits of subscribing to your social media accounts. Instead, consider adopting our template below:
Hi {subscriber name},
Thanks for signing up for our email newsletter![…]
This article was written by John Hughes and originally published on CodeinWP.