To run a successful eCommerce business you are going to need to have a brilliant eCommerce SEO strategy in place.
You may have brilliant products and fantastic deals but if you aren’t taking SEO seriously a big piece of the puzzle is missing.
This is the difference between an online business that has a steady amount of traffic and an online business that consistently attracts new visitors with significant year on year growth.
So if you are ready to join the big leagues, take a look at the 4 key stages to successful eCommerce SEO…
Stage 1: Ecommerce SEO Audit
The first stage of any eCommerce SEO strategy should be to get your site audited.
It makes sense that before you do anything else… you fix the problems and issues that may be lurking on your site, and you might be surprised by what you find.
These are some of the more common problems eCommerce stores face:
- Duplicate content
- Missing alt tags
- Missing canonical tags
- Duplicate or missing title tags
- Duplicate or missing meta descriptions
- Deindexed pages
- 404 errors
- 302 redirects
- Broken links
You can carry out the audit by using an auditing tool that scans your store and will show you exactly what the problems are.
Here are some of the top tools you should consider using:
- Screaming Frog
Simply pick your tool, run the audit, fix the problems and put a date in your calendar to rerun this audit every 6 months.
Stage 2: Keyword Research
When performing keyword research for an eCommerce store there are a few different factors you need to consider to attract the right kind of visitor to your store.
In order to attract qualified traffic, you need to keep these points in mind:
- Search Volume
And once you have chosen a keyword that ticks all these boxes you then need to optimize them naturally on your page.
Here is a quick glance at where you need to be optimizing your keywords.
- The page title
- Product descriptions
- Meta title
- Meta description
- Image file names
- Image alt tags
Keyword research is made easy by using keyword research tools such as:
Let’s take a quick look at how you can use SEMrush to perform keyword research…
SEMrush has a cool little feature within their keyword research tool called Keyword Difficulty.
You can use this to view the 10 pages that are currently ranking in the top positions for a specific keyword. You can view each page’s domain strength and the keyword difficulty percentage.
Just enter your preferred keyword into the search bar:
This article was written by Matthew Woodward and originally published on WPArena.