Landing Pages: The Definitive Guide

Landing Pages: The Definitive Guide

Email Signup Page Template

An email signup page (also known as a “Squeeze Page”) is a page engineered to collect emails in exchange for an ebook, report or a valuable newsletter.

Headline=What They Get

People today are SUPER reluctant to give away their email address. And I can’t blame them.

When you hand over your email to someone you have no clue what’s coming next. They could start sending you a bunch of crap, bombard you with a million messages, sell your email to the highest bidder.

Which means you need to make what someone’s going to get SUPER clear.

For example, if you look at the Exploding Topics newsletter signup page, we used a headline that made “what you get” crystal clear.

Explodingtopics – Newsletter Signup

Detailed Subheadline

Your subheadline is designed to add more details to your offer, including what it is and why it’s valuable.

Here’s an example:

Explodingtopics – Newsletter Signup Subheadline

The headline that we used is a good start. But it’s still not 100% clear what you’ll get when you sign up. Which is where the subheadline comes into play.

Hero Image

Your email signup page should have a “Hero Image” that shows off what they’re going to get.

Remember: an “email course”, “report” or “weekly newsletter” are SUPER hard to picture in your mind.

And your Hero Image makes your offer more tangible and real.

Explodingtopics – Newsletter Signup Hero Image

Above The Fold CTA

I recommend using your first email sign-up form way above the fold, like this:

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This article was written by Brian Dean and originally published on Backlinko.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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