What is Lead Generation? A Beginner’s Guide

What is Lead Generation? A Beginner's Guide

Most people have a passing knowledge of what a business lead is, but what is lead generation? Given the importance of leads, a passing knowledge of both of these important topics isn’t enough. Lead generation strategies can make or break a business in today’s competitive digital warfare between businesses. Without a solid understanding of both of these concepts, you’re going to lose out on business you didn’t even know existed in the first place.

A lead is another word for a prospect. It’s a person who has mildly shown interest in what you have to offer. Maybe it’s a person who read one of your articles and is considering coming back to read another one. Maybe it’s someone who saw a sweater they liked on your eCommerce site, added it to the cart, and then for some inexplicable reason left to another website. Both of these people are important to your business even if they haven’t made the second action yet (reading or buying). Lead generation is what you do to make sure that these two people come back and use your business for what they need. It’s how you capture those prospects and make them customers.

What is Lead Generation

The Beginning: Who is your Lead?

A lead is a person. When you understand this basic fact, you increase your chances of converting that person into a customer. In fact, a good way to describe leads is to define it as a “curious person.” When the person first encounters your content or products, they’re just a person who’s curious about your business and what it has to offer. They’re not a customer yet. It’s what you do between the first engagement and the end game that will determine if this person slips away and never returns or becomes a long-time follower of your business.

Naturally, you want to generate as many leads as possible. They’re absolutely everywhere online right now. A quick look at global internet user statistics reveals that there are almost as many Internet users in the North America as there are people, and other countries are gaining Internet users at an explosive rate. It’s great news for businesses that are seeking leads for their products, services, or content. The people are there. Now how do you gain the attention of these leads (people)?

Answering the What is Lead Generation Question

That’s the short list of what you need to focus on, but nothing in online marketing is ever as simple as a 1-2-3 solution.

A simple way to look at generating leads is to look at is for what it is: digital marketing. You’re doing what all businesses do. You’re trying to turn that curious person into a full-time consumer of what your business has for sale or offer. Let’s look at a 5 important ways that you can successfully generate new leads and turn them into customers. All of these strategies have to do with your main mission online: to be visible. Leads can only be interested in something



This article was written by AJ Morris and originally published on WordPress News and Updates from iThemes – iThemes.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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