How to Perform an SEO Competitor Analysis in WordPress (In 4 Steps) –

How to Perform an SEO Competitor Analysis in WordPress (In 4 Steps) - ManageWP

You probably know that Search Engine Optimization (SEO) is essential for driving organic traffic to your WordPress website. However, you might be struggling to develop a successful SEO strategy. As a new website owner, it can be difficult to know where to begin.

One of the best first steps you can take is to conduct an SEO competitor analysis to find high-performing keywords. By researching what your competitors are doing, you can attempt to outrank them. This can be a cost-effective strategy to gain more traffic and keep visitors on your website.

In this post, we’ll discuss what an SEO competitor analysis is and why you might consider conducting one. Then we’ll provide you with a step-by-step guide on how to do this with ManageWP’s SEO ranking feature. Let’s get started!

An introduction to SEO competitor analysis (and why you may want to conduct one)

Your SEO strategy can greatly impact the amount of high-quality visitors who find your website. A comprehensive approach involves using targeted keywords, strategic linking, and quality content to improve your search engine visibility.

However, you’ll need to know how to find the right keywords before you can implement them on your website. This is when an SEO competitor analysis might be useful.

This tactic involves researching keywords that your competitors are using. Rather than randomly selecting relevant terms and testing their effectiveness, you can see which keywords are already working for businesses like yours.

With an SEO competitor analysis, you can:

  • Efficiently target high-performing keywords in your niche
  • View how similar websites attract organic visitors
  • Build a successful SEO strategy to increase your traffic

For beginners, running an SEO competitor analysis can be particularly useful. It offers an easy way to start leveraging SEO without facing the steep costs of ad campaigns.

With the right tools, you can identify competitors, analyze their success, and implement quality keywords as part of your optimization strategy. That way, you can avoid being outranked in search engines.

Best tools for conducting an SEO competitor analysis

You can easily evaluate your competitors using a few quality SEO tools. Let’s check out some of our top recommendations for getting the best results.


AIOSEO is a free WordPress plugin designed to help you improve your website’s search rankings. It provides on-page analysis that evaluates your content for SEO as you’re creating it in real-time. It’s also compatible with WooCommerce, and offers comprehensive social media integrations:

Within its SEO Audit Checklist tool, you can easily use the Analyze Competitor feature by entering another site’s URL. This will give you access to detailed metrics, such as keywords and preview snippets.


As an alternative, you might want to check out Semrush. With this trusted tool, you can perform keyword research, find



This article was written by Will Morris and originally published on ManageWP.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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