The Importance of Personal Branding as a Professional (And How to Do It!)

The Importance of Personal Branding as a Professional (And How to Do It!)

Did you know that personal branding can be the “make it or break it” aspect of your professional career? When you meet people and have interactions on and offline, you are showing the world who you are. But are you showing the world the best version of yourself?

As a professional, making meaningful connections is an important stepping stone to success. You create meaningful connections at many points in your professional journey. Mainly through networking and personal interactions with other professionals. Your personal branding is key to cementing these interactions into a loyal clientele and collaboration network. An honest and genuine personal brand creates a lasting impression.

In this post, we’ll look at how personal branding is important for advancing your professional career. We’ll show you examples of personal branding as an individual with a company in your name, for a company you built with a unique name, and as part of a larger corporate team.

The first example in the image below is Jacob Cass of Just Creative. His company is called Just Creative but it’s really all him. He has tapped so well into his personal branding, that Just Creative has become unforgettable. Not surprisingly, his business is all about branding.

What is Personal Branding?

Personal branding is the way in which you portray yourself and your skills to the world. It’s all about how you want the world to see and perceive you. In some cases, personal branding comes naturally through a person’s unique personality. For other people, it can be harder to define and will take some work to figure out.

Personal branding is based on your story as a professional and a human being. Integrating your brand with your lifestyle is the easiest way to create a personal brand. Having a personal brand that doesn’t match with your life is difficult to maintain. Furthermore, if people notice, it will make you look dishonest and fake.

It’s important for your personal brand to be honest, relatable, and genuine. It’s all about making your uniqueness shine.

A great example of successful personal branding is Neil Patel. He is the face and center of the blog of his own name. Throughout his professional journey, Neil Patel has always been honest about his personal story. Everything he creates is imbued with how he got to where he is. In the video below, he talks about his own personal branding. Not surprisingly, he talks about how personal brands are better when they are part of a corporate brand.

The Differences and Similarities Between Personal Branding and Corporate Branding

Personal branding and corporate branding are similar but not the same. The main difference between them is in the name. Personal branding is for an individual and corporate branding is what represents an entire company. The similarity is that both represent the values and mission of either person or company.

The branding strategies for a company and an individual are not interdependent from each other.

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This article was written by Orana Velarde and originally published on Elegant Themes Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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