Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why it’s so important to take these things into account.
1. The basics of product page SEO
A product page on an e-commerce site or online store is a page as well, so all the SEO things that matter for your content page, go for product pages as well. We could go even more into detail when discussing product page SEO, but for now, this will be your basic optimization. If you offer less than exciting products on your site, you may also want to read our post on SEO for boring products. But first:
Pro tip: Once you have a great product page set up, you can use this page as a basis for other product pages. Use Yoast Duplicate Post to clone the original product page, make the necessary edits and publish your new product page!
Read more: Write great product descriptions with WooCommerce SEO »
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2. Add structured data for your products and get rich results
Structured data is an essential part of a modern SEO strategy. You can’t do without structured data for your product pages anymore. There is specific Product Schema that helps you get highlighted search results, so-called rich results. In addition, you’d better mark up the reviews of your customers with Review structured data. All of this will make your product page stand out and increase the chance a potential customer clicks on your link in the search results.
The importance of this for your product page SEO is that the major search engines came up with this markup, not the W3C consortium. Google, Bing, Yahoo, and Yandex agreed upon this markup, so they could identify product pages and all the product elements and characteristics more easily. Why would they want that? So they could a) understand these pages a lot better and b) show you rich snippets like this:
That’s a lot of info in the search results, right?The Product schema tells the search engine more about the product. It could include characteristics like product description, manufacturer, brand, name, dimensions, and color, but also the SKU we mentioned earlier. The Offer schema includes more information on price and availability, like currency and stock. It can even include something called
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This article was written by Edwin Toonen and originally published on SEO blog • Yoast.