At any given time, you should know precisely what your next blog post will be. That means having titles and topic ideas prepared in advance, knowing when each post should go live, and more. Without that level of organization, growing a successful blog can be an uphill battle.
The best way to organize all of the necessary information is with a content calendar. In this article, we’ll walk you through the many reasons you can benefit from a content calendar. Then we’ll introduce you to one of our favorite tools for the job, PublishPress, and show you how to use it.
Let’s get to work!
Why You Should Consider a Content Calendar for Your Website
If you’re anything like us, you already use a personal calendar to help you keep track of the many things you have to do. That might include dentist appointments, picking up the dry cleaning, going to the grocery store, and pretty much anything else you can schedule in advance.
Content calendars are like personal schedules on steroids. Depending on how far ahead you want to plan, you can set dates for future content months in advance. A calendar also enables you to assign tasks to specific team members, review their progress, make sure you’re focusing on the right topics and keywords, and more:
Also sometimes called an editorial calendar, this feature lets you lay out your blog’s strategy in as much depth as you’d like. There are a lot of collaboration tools you can use to achieve similar results, but it’s hard to beat content calendars for their sheer ease of use.
An Introduction to PublishPress
If you want to add a content calendar to your WordPress site, you’ll need the right tool. For example, PublishPress is a content calendar plugin that includes advanced editorial functionality. With this solution, you can set up a master calendar within WordPress, and then use it to schedule tasks, configure notifications, share editorial comments, and more.
One of the best aspects of this plugin is that it adds a broad range of content “statuses” that go beyond the basics of draft and published. These additional statuses enable you to check out the progress of all upcoming content just by taking a look at your calendar.
If you run a website that publishes content regularly, you can probably benefit from using a plugin like PublishPress.
This article was written by Will Morris and originally published on Elegant Themes Blog.