WooCommerce is arguably the best eCommerce solution for your WordPress website. It’s easy to set up and maintain — plus, WooCommerce can be extended in many ways. However, it’s not enough to simply set up shop and hope for the best. You need to get the word out! And a crucial part of marketing your shop is tracking results. The best way to do that is by setting up Google Analytics for WooCommerce.
One of the most significant advantages of hosting your store online is the ability to track your customers’ behavior. If you’re hosting ads on Google, Facebook, and other platforms, you can use the data they collect to track conversions. That means you can see how visitors interact with the ads, whether they click on your product or where they go next if they don’t click.
In this article, I’ll show you how to set up Google Analytics for your WooCommerce shop. First, let’s talk about how that’s different from the usual analytics tracking for your site.
Why Google Analytics for WooCommerce?
Sure, Google Analytics for your overall site is valuable. Setting it up to integrate with WooCommerce will give you even better data on specific products and ad conversions. That’s due to a little thing called a pixel.
A pixel is a bit of code that allows a platform like Google or Facebook to track a user’s behavior. For example, let’s say you run an ad for your product on Facebook. When someone clicks on the ad and arrives at your website, the code tells Facebook whether they bought the product, clicked on something else, or went away.
Analyzing all the data from pixels you have on various platforms can be tedious. You can make your job much easier by setting up Google Analytics using a pixel manager plugin.
Pixel Manager for WooCommerce is a WordPress plugin that allows you to connect your WooCommerce data to reports from platforms like Google, Meta (Facebook), Hotjar, and more. You’ll be able to track all your pixels from within your WordPress site.
Pixel Manager makes using Google Analytics more manageable and more powerful. Once your Google Analytics account is set up, you only need to enter your unique code in the plugin. You’ll start seeing results directly linked to your products.
How to Set it Up
Setting up Google Analytics to work with your WooCommerce store isn’t difficult. Still, you’ll need to ensure you set up your Analytics account properly, so everything works correctly on your site. Let’s walk through the steps!
Step 1: Create Your Google Analytics Account
Google Analytics can be a little confusing. Follow these steps, and it should be relatively pain-free.
Access Your Google Account
You should already have a Google Account. If not, create one, then come back here to finish this tutorial.
While logged into your account, visit https://analytics.google.com.
This article was written by DJ Billings and originally published on WP Mayor.