iThemes is Becoming SolidWP!

iThemes is Becoming SolidWP!

iThemes is one of the oldest and most respected brands in WordPress. iThemes has been known for themes and site builders, website tools, design tools, and even eCommerce at one time!

In recent years, iThemes has solidified its role as a reliable leader in WordPress security, backups, site maintenance, and training. With that in mind, iThemes is becoming SolidWP to signify our focus on providing a solid foundation for every WordPress website.

If you’ve been following our Rebrand in Public communications, you may already know our SolidWP product names. If you haven’t followed our Rebrand communications, it’s not too late to start!

  • Solid Security (formerly iThemes Security Pro)
  • Solid Backups (formerly BackupBuddy)
  • Solid Central (formerly iThemes Sync)
  • Solid Academy (formerly iThemes Training)

iThemes started in 2008 and has amassed a large audience. iThemes Security’s free plugin has just under one million active installs. iThemes Training has been hosting weekly webinars and office hours with Nathan Ingram for over 10 years. The iThemes blog has over 1100 articles and dozens of eBooks and tutorials. Needless to say, the website migration process alone is a massive effort.

Rebranding in Public

We have opted to “rebrand in public” so that we can bring you all along for the ride. We believe that trust is at the core of our customer relationships — something that can only be earned through transparency.

Matt Cromwell, Senior Director of Ops and Marketing at StellarWP, and Devin Walker, General Manager at Liquid Web, are publishing a series of deep-dive videos about the reasons behind the rebrand. They will also explore the pain points our customers have faced and the changes you will see in Themes products.

This series is available now on YouTube.

We’re excited to share this journey with you. To learn more, read our announcement on


What motivated the rebrand effort?

iThemes is known today for security, backups, and site maintenance – none of which are well-represented in the name “iThemes.” Additionally, the brand evokes the early 2000s Apple era of technology, and we want to look toward the future. Lastly, the name “SolidWP” is intended to convey the idea of firm foundations. When you are building your WordPress website on our products, that is what you are getting: a sound, well-founded, reliable base backed by a great team.

What is happening to the iThemes product line?

Currently, on, you’ll find a lot of products that are either part of a bundle or sold on other websites in a variety of ways. Some products will continue to thrive on their own, and others will be retired. Check the iThemes Product Sunset Plan for more information.

What is the plan for iThemes Training?

iThemes Training will be rebranded to Solid Academy. Nathan Ingram will continue to host Solid Academy but in a new, more public-facing format on YouTube. How Solid Academy will evolve is a topic of discussion in the SolidWP Rebrand video, iThemes Training is Becoming Solid Academy.

How will the Solid products be priced?

We are not planning for price increases at this time. Pricing should stay relatively in line with the current pricing of these products as they are today. That said, as always, we reserve the right to adjust pricing as needed.

What happens to customers who have purchased products in the past and still have access to Pro support?

We pride ourselves on our top-notch customer support. We will continue to support any and all who land in our support queue with our best efforts and service. The official end-of-life for the products being sunset will be discussed with the community and decided on before the full launch of our new brand. That date is yet to be determined, but for a high-level timeline, be sure to follow along on our Rebranding in Public series.

iThemes Team

Keep reading the article at WordPress News | iThemes Blog. The article was originally written by iThemes Editorial Team on 2023-08-25 09:56:28.

The article was hand-picked and curated for you by the Editorial Team of WP Archives.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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