Marieke van de Rakt
Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps you need to take in order to get your SEO strategy up and running.
So, you’ve started your first site and you want it to be found, so you can share your thoughts and views with the world. What to do? Let’s go through the steps of starting with SEO!
- Install Yoast SEO
Provided that your website is on WordPress, installing Yoast SEO should be the first step in your SEO strategy. Our Yoast SEO plugin will help you to make sure your website is crawlable and findable. Yoast SEO will immediately take care of some technical SEO issues, just by being installed on your website. Besides that, our plugin will help you to construct your website in such a way that Google will understand and rank it. We offer a free and a premium plugin. If you’re just starting out, you’ll probably won’t need our premium version yet, although it can already save you some valuable time.
- Get that first link
Google needs to know your website exists. And, in order for Google to know about your awesome new site, you need at least one external link towards your site. The reason for this: Google crawls the web. It follows links and saves all the webpages it finds in a very large database called the index. So, if you want to get into that index, you need (at least) one external link. So make sure to get that link from an external website!
- What do you want to rank for?
Make sure to attract the right audience to your website. Who are your customers? For whom did you build this website? What terms do your customers use when searching on Google? And what’s their search intent, what kind of content are they looking for? Find out as much as you can about your audience.
SEOs refer to this stage as doing your keyword research. This is a hard and important phase. There are a lot of helpful tools that make doing keyword research easier. Some of these tools are free, others are rather expensive. While these tools will make the difficult
This article was written by Marieke van de Rakt and originally published on Yoast • SEO for everyone.