Currently, there are more than 600 million blogs on the internet, and with every new day, 6 million blog posts are published. That’s a lot of blogs floating around on the web, and they’re all trying to get the attention of their respective audiences.
With so much content available, no one can fault you for wondering how you can attract your audience and keep them hooked. One of the best and most effective ways to stand out in the internet’s white noise is by offering your visitors a quality experience.
A well-planned blog goes a long way to making people want to come back for more. At the core of a good blog post is its layout: how it looks and feels determines whether or not your readers will enjoy what you’re giving them.
So, in this post, we’ll discuss what you should avoid when planning your blog post layout and how to make sure your layout is good enough to entertain and please your visitors.
Why Your Blog Post Layout Matters
When you start a blog, you don’t necessarily think about how you will approach the layout of each piece you publish. And who can blame you for that? It’s exciting to create something new, and all the technicalities are an afterthought at first.
But choosing a layout of your blog posts is very important because people will start judging your blog post from the first second they see it. We’re very visual and can’t help but judge what we see.
If your blog post’s layout isn’t optimized, it will not sit well with your visitors, and they won’t spend a lot of time on your blog. Even if you have awesome content, the layout of your blogs can lead to low bounce rates and a minimal number of returning visitors.
You don’t want that, so let’s quickly look at some of the elements you need to keep in mind and avoid at all costs when planning your blog posts.
Blog Post Layout Red Flags
The following red flags are just the main ones you should be concerned about, but there could be others that are unique to your blog. Don’t be afraid to look at your blogs with a critical eye so you can pick up on anything that isn’t what it should be.
No Headings or Subheadings
A lack of headings will make it far more difficult for visitors to consume your content.
Headings and subheadings are great for breaking up content into easier-to-enjoy bits without getting frustrated with walls of text. They also make it easier for your readers to skim through the content and find what they need.
No Videos or Multimedia
People are visual creatures, and they want to see lots of pleasing images and videos. Adding images and videos gives more overall value to your content, and you can even use interesting stock videos if they’re well-made.
Images keep your readers engaged in the content you’ve worked so hard to create. Videos are also a great way to entertain and explain complex or challenging content with ease.
No Checklists, Quotes, or Bullet Points
No one likes to read through
This article was written by Kyla and originally published on WPExplorer.