Do you know Google ranking factors? Surely no one knows what Google is using to rank web pages. Because recently, Google has given a lot of algorithms to evaluate and analyze websites. And every year, Google updates these algorithms more than 500 times.
But, primarily, Google will never tell you which factors will positively affect you.
In previous WordPress SEO Tutorial series articles, I have introduced the best ways to optimize SEO on WordPress. I will answer the above doubt in this post with 200+ Google ranking factors.
However, these factors do not mean “authentic proof” of what the search engines use to rank websites. Simply displaying the elements of the site tends to rank higher.
This article is divided into two parts: on-page and off-page factors. In each piece, I will mention positive and negative aspects and sort them by importance descending. Although this post still has a lot of deficiencies, I would be happy to receive your feedback or contribution to improve it.
Positive On-Page Ranking Factors
Positive On-page ranking factors are the ones you can edit directly via the process of your website management to help you achieve a good ranking on Google. However, they can become harmful to your website if you abuse them. Below are the on-page elements for your reference to improve the ranking.
1. Keyword in URL
URL is one of the most striking elements displayed in search results. Daily, hourly it is copied frequently without using anchor text. Then currently, the URL is acting as anchor text. Using the targeted keyword in the URL is necessary because it helps viewers know what the topic is about when clicking on it. It would help if you started the domain name with the keyword. It is helpful for SEO.
2. Keyword in the Title Tag
The title tag is a short description (title) of a post or page on the website. It often appears in the SERPs and quotes you share on social networks. A reasonable title tag should come with no longer than 70 characters and keywords. This factor is significant for SEO, social media, users, and search engine.
3. Keywords used in Noticeable Formatting
Keywords used in the bold, italic, underline, strong tags, and larger fonts apply in SEO. This is a minor factor but very important.
4. Keywords in Alt Text
The ALT text is a message to help the Google bot know what thing is your image saying. Then do not forget to put it.
5. Keyword Stemming
Keyword Stemming is the
This article was written by Elsie Smith and originally published on WPArena.