Email campaigns live and die by their headlines. You might create some of the most engaging emails ever, but if your headline doesn’t attract a subscriber’s attention right away, chances are they won’t open those messages. Because of this, you need to step up your game and create the best email subject lines you can.
Small differences in your email subject lines can have a significant impact on click-through rates. For example, using a word like “free” might seem like a good idea, but it can scare subscribers away due to the connotations with spam.
In this article, we’re going to dive into six data-backed methods to create the best email subject titles you can. Let’s talk numbers!
Six tips to write the best email subject lines for your subscribers
Most people get dozens of emails every day, and there’s usually a split-second decision involved along the lines of, Do I read this or ignore it? The email subject line you choose is a key part in the outcome.
Next, we’ll focus on some data-backed ways to improve your email open rate. Each one is backed by data, although your mileage may vary depending on your audience. Of course, there’s no harm in trying them all and see what your subscribers respond the best to. Let’s get started!
1. Use hobby-related email subject lines
Most industries have email open rates of about 20 percent. This is a global generalization, but is a great rule of thumb. However, one type of email that stands out when it comes to open rates are those related to hobbies. Mentioning hobbies within your email subject lines can be a quick way to boost your open rates, given that the 27 percent open rate is one of the highest recorded (alongside religion, non-profits, government, and the arts.)
If you’re unsure what we’re talking about here, take a look at some examples of the approach:
- Where to Drink Beer Right Now
- NEW! Vacation on Mars
- You’ll Look Great in These Workout Pants
The three subject lines here are inspired by real-life examples offering some fantastic open rates. The takeaway is that because the headlines work in a hobby or fun activity relevant to the reader (and promises suitable content), the temptation to click through is high. By tying in your reader’s interests with your own goals, you’ll ultimately connect the two and reap the rewards.
2. Add emojis to your headlines
It might surprise you that the simple element of adding an emoji to your email titles can boost open rates by up to 56 percent, which is staggering. Even so, only about 6.9% of email titles include emojis.
Some examples of this approach in action include:
- ?Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!”
- ??Hot freebie alert! 15 free gifts, you pick 5 ??
The impact emojis can have on your email open rates is hard to explain. In our experience,
This article was written by John Hughes and originally published on ThemeIsle Blog.