- By Colin Newcomer
- February 20, 2021
If you want to understand what visitors are doing on your website and where they’ve come from, you need a web analytics tool. And when it comes to web analytics, there’s one name that dominates the market — Google Analytics.
According to W3Techs, Google Analytics is used by 84% of all the websites with a known analytics tool. So, basically, almost every website you visit is probably using Google Analytics.
If you want your WordPress site to join the club, there are two basic routes you can follow to add Google Analytics to your site:
- You can manually add the tracking code to your site.
- You can use a Google Analytics plugin for WordPress.
The benefit of the second approach is that, in addition to making it easy to add the tracking script, most WordPress Google Analytics plugins also help you work with the tool in other ways — such as viewing your website analytics inside your WordPress dashboard and configuring more advanced tracking methods without needing code and/or technical skills.
As the title of this post suggests, we’ll be focusing on the second approach. Below, I’ll share the seven best Google Analytics plugins for WordPress, and help you to pick the best one for your needs.
MonsterInsights — FREE/$100
Active on more than 2 million WordPress sites, MonsterInsights is the most popular Google Analytics plugin at WordPress.org. It comes from Syed Balkhi and Awesome Motive, who are probably best known for WPBeginner.
MonsterInsights does several different things to help you work with Google Analytics on WordPress. It:
- Helps you add the Google Analytics tracking script to your site without needing to edit any code.
- Lets you see Google Analytics data inside your WordPress dashboard.
- Lets you set up more advanced tracking, such as tracking link or button clicks.
Once you set it up, you’ll be able to see stats for your site inside your WordPress dashboard:
With the premium version, MonsterInsights adds a lot more advanced tracking, such as:
- Enhanced Ecommerce tracking to view the stats for your eCommerce store (this is a core Google Analytics feature that I’ll talk about in more depth later on).
This article was written by Colin Newcomer and originally published on WinningWP.