Digital marketing has a lot over traditional marketing. It’s more accessible, more affordable, and crucially, more effective. But it is still a product of the internet, and the internet is ever-evolving. So, to be the more practical option, marketing campaigns have to evolve with the internet, including the habits of its users and the advancement of new technologies.
We’re looking at the newest, shiniest trends online and seeing what difference they might make to digital marketing in the future. Find out all the details here.
Cryptocurrency is slowly gaining legitimacy across industries. Once you get past the news of NFTs and DogeCoins and the narrative that billions are being paid to nerdy teenagers that are hitting the news, the technology around cryptocurrency gets impressive.
Blockchain technology is an endless stream of stored data, and automatically recorded timeline of events, and superior security. This means that receipts on financial transfers aren’t about to be argued with. Disputes like AVS rejected issues can be solved quickly and without much fuss.
As yet, there aren’t a lot of practical uses for cryptocurrency itself. If you do not intend to trade it in for the national currency, your choices are a spattering of CEOs offering flights and cars for cryptocurrency.
But one industry that has embraced crypto is the iGaming industry. Many online gambling sites are offering their customers the option of depositing and withdrawing with cryptocurrency.
Crypto’s decentralized nature means that players don’t need to wait the 3-5 working days it takes the bank to validate a transfer, so they’re getting their winnings quicker. It’s proving to be a big hit.
However, the iGaming industry has quickly learned that the data from regular bank transfers is beneficial to consumer insight. Consumer data is extremely vital to a good marketing campaign, and without it, brands aren’t likely to know who is buying their business and, therefore, who to target in the future.
This brings about the idea that marketers might have to start paying customers to hand over their consumer information.
Social media and its users are both changing in the future. Many social media platforms have taken their severe turns into turning into retail establishments, which comes as a result of looking at consumer habits.
Consumers are currently doing most of their shopping on social media. Not only are they finding what they want to buy due to social media showing them items and businesses. But they are researching companies and products via social media to ensure they are adhering to their needs or ethical beliefs.
Facebook and Instagram have responded by adding features that make social media shopping as simple
This article was written by Maja Cizmic and originally published on WP Pluginsify.