Dijana is an e-learning content developer at Yoast. She enjoys creating materials that help people learn.
When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, I share some tips that could help you get your site indexed faster.
A quick note before we go on. Although in the short term, there are some things you can do to get your site indexed faster, you mustn’t forget the long game. A sustainably high-ranking website depends in large part on creating remarkable content. Why? Because search engines want to find the best answer to the queries their users make. The site with the best content wins the race to the top of the search results.
How do search engines work?
To understand how to get your site indexed, it’s useful to know how search engines work. Search engines generate results in three main steps: crawling, indexing, and ranking.
Crawling is the process of discovery done by crawlers, bots, or spiders. A computer program instructs crawlers on what pages to crawl and what to look for. When crawlers land on a page, they gather information and follow links. Whatever they find, they report back to the search engine servers. Then, the search engine tries to make sense of the page in order to index it. It looks at the content and everything it finds, it puts in a giant database; their ‘index’.
Finally, ranking begins when you search for something online. So, the search engine algorithm looks through the index and filters the pages to find the best ones. We do not know the exact mechanics of the algorithm. Still, we know that search engines are especially enthusiastic about high-quality content and user-friendly, up-to-date pages.
Read more: What does Google do? »
Crawling, indexing and ranking never stop. As new pages keep pouring in, and as old ones get updated, the crawlers continuously crawl, and the search engines get new and improved ways to gather and display results.
So, how can you speed up this process and help search engines find you quicker? An excellent way to start is submitting an XML sitemap in Google Search Console.
How to get your site found and indexed by Google:
- Create an XML sitemap with Yoast SEO
An XML sitemap is a file that contains information about your website. In plain language, it is a list of your most important pages. It is a useful tool that helps Google find and explore your site. Yoast SEO can help you to create a sitemap. All you need to do is enable the XML sitemap option and the sitemap will be automatically generated. It’s quite a time saver!
This article was written by Dijana Muzhdeka and originally published on Yoast • SEO for everyone.