How to Write Impactful Abandoned Cart Emails in

How to Write Impactful Abandoned Cart Emails in 2022

What do you do when your shopping cart abandonment rate goes high? How do you recover lost sales? You will find answers to all these questions in this article that we have carefully curated for you. We will discuss the best abandoned cart emails, along with tips and strategies so you can write impactful shopping cart abandonment emails to capture missed revenue.

Do you know that according to recent data from the Baymard Institute, the average cart abandonment rate is just under 70 percent? Given that this data is derived after 41 different studies, it is an extremely shocking percentage for ecommerce store owners.

To write abandoned cart emails that bring back our unconvinced, unconverted target audience, let’s understand what it is and why writing and sending out one is so important.

What is an Abandoned Cart Email and Why Is It Important?

Abandoned cart emails are follow-up email messages sent out to those visitors on your website who leave your website without purchasing the items in their online shopping cart.

And why do we send out these email messages? Simply so that we can recover the lost revenue that occurred as a result of our visitors leaving midway through checkout.

According to moosend’s shopping cart abandonment stats, a staggering average of 69% of online carts are being abandoned by users. 45% of cart abandonment emails are opened; 21% of all are clicked on, while 50% of the users who clicked actually purchased. It recommends setting up automated shopping cart abandonment emails to lower cart abandonment rates.

Furthermore, their research also said that high shipping rates contribute to over 60% of carts being abandoned, and that offering free shipping can actually boost the conversion of your abandoned cart emails.

In case your shoppers are bouncing off your product pages without buying, and not adding items to their shopping carts at all, read our article on product page SEO to make your products stand out more, and become more discoverable on the search engines for increased sales.

Besides setting up abandoned cart emails, there are also other ways to retarget your ecommerce customers that you should read about after finishing reading this article.

Once you are through the examples below, you can couple your email strategy with these social media marketing tips and strategies for businesses to reduce your shopping cart abandonment rate.


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This article was written by Sadia Zia and originally published on The Official Cloudways Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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