Yoast SEO 15.2: Swedish word forms, Slack URLs, performance

Yoast SEO 15.2: Swedish word forms, Slack URLs, performance • Yoast

Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting improvement for Slack users — better visibility for your content when your URL is shared on Slack. Last but not least, we improved the performance of the plugin in the backend due to us loading less JavaScript.

Swedish word form support in Yoast SEO Premium

High-quality content is essential for getting your site noticed by readers and search engines alike. Making your content awesome can be hard, and it’s easy to fall into the trap of over-optimizing your articles by using your focus keyphrase over and over again. Writing like this leads to content that’s hard to read. Since adding our readability analysis, Yoast SEO helps you to circumvent these problems and improve your writing. Yoast SEO Premium takes that to another level and enables you to drastically improve your content.

The Premium analysis makes the writing process much more natural. It’s flexible and smart, helping you improve your articles without having to go to great lengths to fit in your focus keyphrases awkwardly. We’ve added quite a few languages over the last couple of months and we’re adding a new one today. As of 15.2, Yoast SEO Premium is much better at finding your focus keyphrases in Swedish, even if the words are in a different grammatical form — and spread across a sentence.

Here’s a video that explains how it works — in Swedish, of course.

The Yoast SEO Premium analysis also comes with support for synonyms and related keyphrases. Using synonyms in your text makes the content come alive and reduces the need for repetition of your main focus keyphrase. By also adding related keyphrases, you can paint a complete picture of your subject, making the text rich and authoritative.

Make your URL stand out on Slack

Slack is an incredibly popular and powerful tool for professional communication. Today, in a world where we hardly come into the office anymore tools like Slack are a godsend. At Yoast, we use Slack a lot and we came up with a nifty little addition that makes sharing URLs on there much more helpful.

Our new Enhanced Slack sharing feature adds an author byline and an estimated reading time to your metadata. If you share a URL from your site on Slack, it will now look much better and gives you more information about who wrote it and how long it would take to read. We’ve also added it to our WooCommerce SEO plugin so product metadata will also show up on Slack. You can turn the feature on and

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This article was written by Edwin Toonen and originally published on SEO blog • Yoast.

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