Wix vs Shopify Compared: Which Is Better for eCommerce Websites?

Wix vs Shopify Compared: Which Is Better for eCommerce Websites?

When pitting Wix vs Shopify, it’s important to focus on your individual needs and what’s best for the project you’re working on. In certain scenarios, one platform will be a clear winner over the other, but things are not that simple for every scenario and every user. Most of the time, you’ll need a deeper look to make a good decision between these two.

Wix and Shopify both have popularity in the ranks of eCommerce platforms and website builders. What’s great about them is that you’re able to construct beautiful stores and blogs without touching a line of code, yet, both still offer modules for introducing custom HTML, CSS, and integrations for advanced users.

In this in-depth comparison, we examine Wix vs Shopify in several areas, talking about advantages and downsides, along with the features and pricing options that make each appealing. Lastly, we show you when picking one platform over the other will be a good idea. Here’s what’s to come:

? Table of contents:


  • Do you want to build an eCommerce store (with some classic website functionality sprinkled in)? Try out Shopify.
  • Do you want to build a functional website first, and only consider adding an eCommerce component later (or not at all)? Go with Wix.

Wix vs Shopify: An introduction to both platforms

Wix is a do-it-yourself (DIY) website builder where business owners have the tools to create their own designs.

It’s still possible for developers to make more intricate, complicated websites, but the original idea behind Wix was to cut out the developer component.

Wix users pay monthly subscriptions for an all-in-one website package, with hosting, domain name, and themes all combined into one builder. It also offers eCommerce capabilities for selling items. Wix wasn’t initially made for eCommerce, but they’ve done a wonderful job of expanding into this realm.

Overall, everything from customer support to hosting, and online sales to content creation, is supported by the Wix subscription.


Shopify focuses primarily on eCommerce.

The platform provides a similar payment structure as Wix, offering a full website and eCommerce system for a monthly fee. These websites are meant to sell products. Shopify’s strong suit isn’t in the content creation area. Yes, it’s fairly easy to launch a website, but you wouldn’t run a blog or regular business page on Shopify if you were not planning on building an eCommerce store alongside.

Much like Wix, Shopify



This article was written by Joe Warnimont and originally published on CodeinWP.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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