17 Advanced SEO Techniques for 2020

Brian Dean

This is a list of 17 advanced SEO strategies, techniques and tactics.

In fact, these strategies have helped my site bring in 350,973 visitors per month from Google.

So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list.

1. Rank for “Journalist Keywords”

Journalist Keywords are terms that journalists search for.

And they’re a super powerful way to build backlinks at scale.

For example, a while back we published this page speed study.

Take a look at the referring domains data (via Ahrefs) for that page.

See how there’s a spike when the content was first published? Then it flattens. And then it spikes again?

Well, that second spike came because that page starting rankings for a bunch of Journalist Keywords, like this:

See how that works?

A journalist needs a specific stat for their article. So they head to Google to find it.

And my site gets in front of journalists right as they’re about to publish their piece. Which means they see my stat. And cite it in their articles.

Very nice.

2. Use Animated Images to Improve Time On Site

Our recent search engine ranking factors study found that time on site correlates with Google rankings.

And I recently figured out a simple way to improve it: animated images.

Specifically, high-res animated images (like animated SVGs). These are basically animated GIFs. But MUCH higher quality.

Here’s an example:

And I’ve noticed that animated images stop people from skimming.

That way, they read more of your content. And spend more time on your page.

For example, this post from Backlinko has a handful of animated images.

And it’s no coincidence that the time on site for that page is 3:27.

Which leads us to…

3. Create Content Hubs

28% of Backlinko’s organic traffic comes from content hubs.

 



This article was written by Brian Dean and originally published on Backlinko.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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