Agency in Spotlight: What Directive Achieved With Its DataDriven Approach

Agency in Spotlight: What Directive Achieved With Its Data-Driven Approach

Reading Time: 4 minutes

In this edition of Agency in Spotlight, we have with us, Garrett Mehrguth, president and CEO of  Directive – a lead generation and performance marketing agency for software companies. Let’s get straight into where the story begins and how they paved their way to where they stand today.

Humble Beginnings of Directive

Garrett Mehrguth began his entrepreneurial dream on, a website that allows freelancers to offer services, starting at only $5. At 21, Garett founded Irvine, CA where he provided services for SEO, PPC, Social, Content Marketing, and Copywriting.

Garett’s first initiative was to create social media calendars for his clients.

Since Directive’s inception in 2014, Garrett has led its expansion of five new locations, starting from Orange County, to Los Angeles, San Francisco, New York City, Austin, and London. In 2019, Directive was ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S. Additionally, Directive is certified as a “Great Place to Work” for 2020.

Garett is proud of his six-year drive at Directive which has grown by a 300% year-over-year growth rate, and now has up to 100 clients. His clients include Allstate, Sumo Logic, and Betterment, to name a few.

Garett explains his niche as:

“Every agency has a “proven process” but we aim to clearly connect the dots between performance marketing (SEO, PPC, CRO) and revenue growth for software companies.  So, whether our clients need to generate marketing qualified leads or help their whole brand (not just their website) get discovered in the search, we’re there for them.”

Directive Work life Directive Work life

Directive’s Achievements

One of the biggest achievements for Directive is its launch of an online digital marketing course, Institute. This initiative is an online learning experience in context to Pay Per Click, Search Engine Optimization, Conversion Rate Optimization, and understanding Analytics & Optimization.

Garett explains the reason he pushed for this initiative as he



This article was written by Taha Qureshi and originally published on The Official Cloudways Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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