If you want your site to rank high on search engines, you need to take backlinks more seriously than ever before!
The era of randomly building backlinks is long gone as Google’s algorithms are constantly evolving to ensure that the highest-quality content shows up in response to user queries. The simple truth is that all backlinks are created unequal. This is why it is now clear that the only way to win the game of building backlinks is with quality over quantity.
But please remember to not just stop there! Be sure to check out more SEO practices to further improve your search results.
What are backlinks?
Also known as inbound links, incoming links, or one-way links, backlinks are links from an external website that link back to a page on your website.
You can think of it as a vote of confidence from the site that’s linking out. Meaning the site gives credibility to a page on your site by indicating to search engines that the content on it is valuable. It relays trust and authority and when search engines see a larger site linking to yours, they rank you higher.
Types of backlinks
There are 2 primary types of backlinks with both having a different influence on the rankings of your website on search engines. Here is a brief explanation of them:
Dofollow links are HTML attributes that tell crawlers to pass authority and SEO rank to the target sites. These backlinks directly influence your backlink profile because they send a signal to search engines to transfer authority to your website. The links usually have the “rel=dofollow” in the HTML code.
Nofollow links are simply the direct opposite of dofollow links (used to combat SEO spam). They tell crawlers not to pass authority and SEO ranks to target sites. Humans can still interact with the link but algorithms can identify the distinctions and follow the instructions. The links usually have the tag “rel=nofollow” in the HTML code.
Why are backlinks important?
So why are backlinks important and what advantages do they bring to your site? Let’s take a look at a few major reasons!
Referral traffic refers to people clicking on a link while reading a post because they seek to find more information. Backlinks help drive steady referral traffic on autopilot, and the best part is that this type of traffic is highly targeted (lower bounce rates).
As previously mentioned, getting links from popular websites can help build the authority of your brand. Not only is the link viewed as a vote of confidence by search engines,
This article was written by Enrique Ambrocio and originally published on WP Mayor.