Blogging has proven to be an incredibly useful tool for marketers and influencers looking to expand their reach and increase their rankings. The more you blog, the better! The problem for a lot of bloggers, though, is time. How can you maximize your time and still churn out tons of valuable content that helps you get more traffic to your site?
The answer is to work smarter, not harder, by taking advantage of some of the fantastic tools available for bloggers. A recent study found that people spend close to four hours on a blog post. That’s over an hour longer than bloggers spent on their posts back in 2014. There’s a direct correlation between how long is spent on a post and the results it receives.
Spending more time on your blog can be a good thing, as long as you spend that time doing the right things. There’s no reason to spend additional time on all the extra things that go into blogging when you should be focusing your efforts on writing and publishing that perfect post. Having the right tools can help you with everything from coming up with topic ideas to marketing each post.
Top Blogging Tools for 2020
Whether you are just starting your blog or have reached pro status, here are the best tools available to help you reach your target audience.
Tools for New Bloggers
If you’re new to blogging, we have you covered. These tools can help you set up your blog, make sure the posts you write are well-suited for your target audience, and help you build your email list.
WordPress
Using WordPress as your CMS can be a good idea for beginners who don’t want to worry about coding or building a website from scratch. You can start with a free account, then pay for features as your blog and website grow. There are plenty of free themes and plugins available that can help you amplify your content and create a beautiful website.
Make My Persona
The handy tool Make My Persona from HubSpot is a free tool that allows you to create a buyer persona for your intended audience. The tool walks you through a series of questions that help you better understand who you are trying to target and what types of challenges they might be facing. Use this information to create blog posts that speak directly to your audience and their pain points.
Sumo
Build your email list by capturing email addresses on your website with Sumo. This free tool is a no-code-required way
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This article was written by Editorial Staff and originally published on WP Pluginsify.