5 Best Email Marketing Platforms for Small Business Compared

5 Best Email Marketing Platforms for Small Business Compared

Sending regular email newsletters is an effective way to increase conversions. Whether you want to promote your latest products or share valuable tips, you can write engaging emails to communicate with your followers directly. To achieve this, you’ll want to use one of the best email marketing platforms on the market.

Fortunately, there are many powerful tools to choose from. These typically include features like segmentation and automation, enabling you to build campaigns that target the right people at the right time.

What to look for in an email marketing platform

Your choice of email marketing platform 📧 will likely depend on the type of website that you run, your budget, the specific features that you need, and your contact/sending usage.

For example, if you have an online shop, you’ll probably want to choose a tool that enables you to set up automated emails for abandoned carts, upsells, offers, and more. On the other hand, bloggers won’t have any need for abandoned cart functionality.

👉 Here’s the full list of what to consider when choosing an email marketing platform:

  • Email marketing features – while all of these tools offer “email marketing,” you might need specific features to go with your business. For example, if you want to use marketing automation, you’ll want to look for strong automation functionality in your chosen platform.
  • Email designer and templates – consider how you can build your email designs and what templates are available to you.
  • Contact limits – check the platform’s contact limits and, if you have an existing list, see what it will cost based on your subscribers.
  • Email sending limits – some platforms allow unlimited monthly email sending while others don’t. If you plan to send a lot of emails to your contacts, this is important to consider.
  • Optimization tools – to get the most from your efforts, you might want A/B testing tools, detailed analytics, send time optimization, and other such features.
  • Non-email features – some platforms offer digital marketing features that go beyond email marketing, such as landing page builders and live chat. If you think you’ll use these extra features, they can add a lot of value to your chosen platform.

Best email marketing platforms in 2022

Driving conversions through emails is straightforward when you choose the right digital marketing solution. Let’s look at some of the best email marketing platforms on the market. 😎

  1. Sendinblue
  2. Mailchimp
  3. GetResponse
  4. Constant Contact
  5. ConvertKit

1. Sendinblue

Sendinblue is a comprehensive marketing solution that offers a wealth of tools to help businesses grow.

Beyond its focus on email marketing and signup forms, you also get other digital marketing



This article was written by John Hughes and originally published on ThemeIsle Blog.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

Leave a Comment

Your email address will not be published. Required fields are marked *

Show Your ❤️ Love! Like Us
Scroll to Top