Email marketing is tough. What to include? When do you send them out? How do you come across as non-Spammy McSpam? With so much to think about, often design and functionality are overlooked. Luckily, with the help of an email marketing plugin, you can get assistance with automation, visuals, organization, and much more.
Before we get started, you should know that all of these email marketing plugins have terrific reviews, thousands of users (sometimes millions), and are up-to-date.
They also cover the full spectrum; from opting-in, to helping you create long-term loyal subscribers.
By the end of this article you’ll hopefully be able to identify the subtle differences between them all, and know which will work best for your list.
Plus, I’ll be going over what to look for in a good email marketing plugin, and various email service providers.
It will then be up to you, fellow email marketer, to decide which plugin to try.
Soon, you’ll be delivering your email more efficiently than your local postal service (if they ever delivered mail digitally, that is).
What All Good Email Marketing Plugins Should Address
Some plugins can send a newsletter directly within WordPress, others have very attractive opt-in forms, and some offer easy customization.
So… what do you look for when deciding?
A few questions you can ask yourself are:
- Will this work for the purpose I want it to?
- Is this something I can set up on my own, or will I need someone else to do it for me?
- Will the free version work? If not, how much of a budget do I have for an email marketing plugin?
Also, look at the reviews — both positive and negative. All of the plugins featured in this post have a 4.5-star or above-average reviews, which is great!
But still, dig around a bit more at some of the negative remarks. You can also ask questions on each plugin’s method of communication, whether that be with support, a public forum, or live chat.
Plus, considering these are all free, test them out first. You will discover your likes and dislikes — ultimately leading to a comfortable decision when deciding on what plugin to use.
From there, you may feel more inclined to upgrade to any pro options, if needed.
Time to Deliver
Here are nine amazing free email marketing plugins. Even though they’re all free, all offer upgrade options for advanced features. Included is a price range of the premium costs. Depending on your use, an upgrade may, or may not, be needed.
Luckily, none of these require any postage.
This article was written by Nathanael Fakes and originally published on WPMU DEV Blog.