Content Marketing in 2020: The Definitive Guide

Content Marketing in 2020: The Definitive Guide

This is my complete guide to content marketing in 2020.

In this all-new guide you’ll learn:

  • How to promote your content
  • Content formats that are working right now
  • New content creation strategies
  • Lots of advanced tips, strategies and techniques

So if you want to get more traffic from your content this year, you’ll love today’s guide.

Let’s get started.

Chapter 1:Double Down on Video Content

Double Down on Video Content

Is video really “the future of content marketing”?

Yup!

In fact, the number of businesses that use video as part of their marketing is up 38% since 2017.

And 72% of consumers say that they now “prefer videos” over text-based content.

So if you want to get started with video marketing — or double down on what you’re already doing — this chapter is for you.

In this chapter I’ll give you some of the tips and takeaways that I’ve learned from producing hundreds of hours of video content.

Chapter 3:Publish “Be The Source” Posts

Publish "Be The Source" Posts

“Be The Source” posts are research-backed pieces of content that contain new, interesting data.

(Data that bloggers and journalists can cite in their articles)

In fact, BuzzSumo reports that 74% of people that have published original research content state that it helped them get more traffic.

So if you want to get more links, traffic and shares from your content marketing, then you might want to give Be The Source content a try this year.

And in this chapter I’ll walk you through the lessons I’ve picked up from publishing a handful of Be The Source posts over the last few years.

Chapter 4:Get Engagement (and Reach) on LinkedIn

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This article was written by Brian Dean and originally published on Backlinko.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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