Struggling with how to customize WooCommerce emails? ?
WooCommerce already offers automated transactional emails for over 10 actions like new orders, processed orders, and new accounts. However, you’ll probably want to customize those emails to make them your own.
In this step-by-step tutorial, you’ll learn how to customize WooCommerce emails using the built-in settings in WooCommerce, as well as some free or paid plugins you can use to gain even more control over your store’s emails.
? Table of contents:
Why should you customize WooCommerce emails?
- To change from the default WooCommerce purple to a color more suitable for your brand.
- To add personalization and a brand voice to email templates.
- To change settings like the “From” name or “From” address.
- To add media elements like a logo, header image, or animated GIFs.
- To deactivate some of the automated messages that don’t fit your operation.
- To link to support pages, upsells, or promotions.
- To switch between HTML and text email types.
- To preview what the email looks like before turning it on for automation.
How to customize WooCommerce emails
With just the built-in settings in WooCommerce, you can customize multiple parts of your WooCommerce emails, including:
- Email sender options ⚙️
- The general email theme ?
- Specific email content ?
We’ll show you how to customize these built-in settings below. Then, after that, we’ll also share some WooCommerce email customization plugins that give you even more flexibility if needed. ?
Step 1: Go to email settings in WooCommerce
In your WordPress dashboard, navigate to WooCommerce > Settings > Emails. Here, you’ll see a headline for Email Notifications, along with a list of those default notification emails that WooCommerce already has configured for you.
Step 2: Customize the email sender options and template
Scroll past the list of email notifications to find the section called “Email sender options.”
You’ll see two fields:
- “From” name: the name customers see when they receive an email—stick to the business name, or potentially a real person if they’re part of your branding strategy.
- “From” address: the “from” email address that users can contact if they reply to the automated email.
Modify those fields as needed.

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This article was written by Joe Warnimont and originally published on ThemeIsle Blog.