Looking back at (almost) a decade of Yoast

Looking back at (almost) a decade of Yoast • Yoast

Marieke van de Rakt

Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.

It’s almost 2020 and a brand-new decade is right around the corner! A decade ago, Yoast didn’t even exist yet. A lot has changed in the past 10 years. In this blog post, I would like to look back at (almost) 10 years of Yoast. And, I’ll look at our plans for next year! 2020 is going to be a great year!

The very beginning

Yoast was founded by Joost de Valk. Until 2010, Joost had been working as an SEO consultant. He was doing consultancy at major companies like eBay and KLM. In 2010, Joost decided to give up his job as an SEO consultant. He took a leap of faith and began a company. Back then, he was pretty sure he would never hire any employees. So, he named his one-man-company after himself and his blog: Yoast.

Joost was mainly doing consultancy and website reviews at the very beginning of Yoast. In his free time and basically as a hobby, he was developing lots of little WordPress-plugins that improved the SEO of a site. He never thought he could make money with these plugins though. In October 2010, Joost finally made one plugin of all these little ones: WordPress SEO (now Yoast SEO) was born.

The evolving logo's of Yoast SEO over time.

The evolving logo of Yoast SEO over time.

If you want to read more about the growth of Yoast, please check out our history of Yoast page!

Premium plugins

Up until 2012, Yoast did not make any money with WordPress-plugins. But, WordPress SEO had over a million active installs. In the early days, Joost did all of the support on these plugins himself. That became a bit too much. In September 2012, Yoast launched Video SEO, the first premium add-on.

In the mean-time, Joost had hired some people. It became clear that this wasn’t going to remain a one-man-company after all. In 2012, Michiel became the first Yoast employee. That year, Erwin (our illustrator) and Mijke (our designer) also joined our team. Branding and design have been at the heart of the company throughout our entire journey. 

After Video SEO, Yoast released more premium add-ons: News SEO, Local SEO.  In 2014, we released a premium variant of the free version of our plugin. Nowadays, this is the most popular of all our plugins. By that time, Yoast was still doing site reviews as well. 

Growth, changes & failed projects 

Since Yoast started, a lot of things have changed. Nowadays, we’re not doing site reviews anymore, while that was our main source of income in the very early years. The growth of our company was mainly driven by our plugins. At one point, it made sense to focus all your energy on that, which made us

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This article was written by Marieke van de Rakt and originally published on Yoast • SEO for everyone.

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