Dofollow and Nofollow Links: How They Impact Rankings in


If you’re new to SEO, then you’re probably wondering what all the noise is about dofollow and nofollow links. But you don’t have to worry as we’re going to clear it all up.

Here’s the point: Whether you’re linking to another website or your own site is being linked to, linking is a critical part of search engine optimization (SEO).

And how a website treats links is also vital because it can determine how the search engines will treat those links too. Specifically, I’m referring to the relationship between dofollow and nofollow links.

Sadly, it’s tough to build and execute a successful link building strategy nowadays, unlike before. According to SerpWatch, “65% of marketers confirmed that link building is the toughest aspect of SEO.”

But if you’re able to figure it out and have the right mix of follow and nofollow links, then you’ll be on your way to creating a fortune on the internet.

In today’s article, we’ll be discussing everything you need to know about nofollow vs dofollow links.

How Dofollow and Nofollow Links Impacts Links

Before we start, we need to, first of all, understand the true value of backlinks in the web:

The True Value of a Backlink

To truly understand what is happening with follow vs. no follow backlinks, we need to provide a small background of how most links work in the kingdom of SEO.

When a web page receives an inbound link (a hyperlink pointing to that page), the page gets a little SEO boost.

Here’s a perfect illustration of backlinks:


Think of a link as a vote of trust – and the more links you have – the more points you get. In other words, more points = more win.

The search engines take note of these points, monitoring how many inbound links a web page has and from what websites. Google figures out, hey, if lots of people are linking to a particular page, then it must be really great.

So let’s give special preference in the search engine result pages (SERPs) to that page over others of the same topic. This will enable us to deliver the very best results to our users.

Google introduced a metric known as “PageRank,” which they use to calculate the link points. This is what many SEO folks refer to as “link juice.” Link juice flows through websites and into new websites via hyperlinks.

The more regarded the website, the higher link juice boost the linked-to site gets. For



This article was written by Anil Agarwal and originally published on BloggersPassion: Learn SEO Blogging with An Expert.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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