When your website grows and rankings and traffic develop favorably, the question of how to monetize it comes up, eventually.
An answer to your question is provided by the free Advanced Ads plugin. The plugin has been developed by a team of experienced publishers since 2014.
Back then, Advanced Ads was born out of the necessity that simply no easy-to-use plugin to optimize advertising on WordPress sites existed.
Today, Advanced Ads gives small and big publishers worldwide a comprehensive toolbox for integrating and optimizing ads. It is enormously helpful that the team has experience as publishers of websites with enormous traffic.
Why do you need a plugin to manage adverts?
Few webmasters want to monetize their site solely with Auto Ads from Google AdSense. Instead, most want to influence the type and placement of ads to guarantee better conversions and user experience.
Since the manual insertion of ads into existing posts is time-consuming and offers little room for ongoing optimization, for most websites, only a plugin comes into question that embeds these ads automatically.
A suitable ad management plugin should offer the following features:
– the ability to auto-insert ads in all desired positions of your website
– options to target ads to content and visitors
– rotating ads to prevent ad blindness
– ad planning and scheduling
What Advanced Ads can do
The free plugin Advanced Ads meets these requirements and takes ad management to a new level.
The interface of Advanced Ads is deliberately based on WordPress to simplify getting you started. E.g., the ads are managed similarly to posts.
Ad types without coding
Advanced Ads supports any ad codes in JS, HTML, CSS, or PHP. You can use that to manage ad network codes like AdSense, media.net, or even Amazon affiliate banners.
In addition to that, it comes with pre-defined ad types which allow you to set up ads without any coding skills. Among them are
- Image ads
- Rich Content using a WYSIWYG editor
- AdSense ads
- Google Ad Manager ad units
- AMP ad
A comprehensive layout section allows you to define the margin towards other elements or the alignment of ads in text content. In addition to that, developers can deliver custom code per ad and define their own CSS classes.
Targeting ads to specific pages
With the use of Display Conditions, you can target ads to specific content and pages.
For example, it is possible to serve ads by
- Post type, e.g., posts, pages, or custom ones
- Author or content age
- Post categories, tags, and custom taxonomies
- URL
- Any specific post or page, e.g., your contact page
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This article was written by Alyona Galea and originally published on WP Mayor.